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Facebook gives $120M in ad credits for health agencies' COVID-19 vaccine campaigns
Facebook will provide $120 million in ad credits to health agencies across the globe in support of their COVID-19 vaccination campaigns, according to a Feb. 8 company blog post. -
Virtua Health partners with Entercom for public health education
Virtua Health partnered with broadcasting network Entercom to disseminate helpful health information to community members, the Marlton, N.J.-based health system announced Feb. 4. -
Ascension launches monthly newscast: Notes from chief marketing officer Nick Ragone
Ascension recently launched a monthly 15-minute newscast summarizing the work happening around the St. Louis-based health system. -
5 ways governments worldwide handle COVID-19 misinformation
Ever since COVID-19 emerged, there has been a surplus of misinformation and conspiracy theories about the pandemic that governments have not always been successful in combating, according to an article published Jan. 28 in the Journal of Public Health Policy. -
6 health system marketing execs recall pivoting their strategy when COVID-19 hit
The pandemic forced every department within hospitals to change their operations — including communications and marketing departments, which had to pivot their strategies to better address their audiences' new needs and concerns. -
8 most convincing messages to promote COVID-19 vaccines
About 57 percent of U.S. adults say they would be more willing to get a COVID-19 vaccine if they heard it was "highly effective" in preventing falling ill to the virus, according to the Kaiser Family Foundation's latest COVID-19 Vaccine Monitor report released Jan. 27. -
Chicago hospital rebrands to better reflect community it serves
The Chicago hospital formerly known as Norwegian American Hospital changed its name to Humboldt Park Health, signifying its ongoing commitment to serving community members in the city's Humboldt Park neighborhood. -
Why public health ads fail: 3 things to know
Public health advertising often achieves relatively low levels of success when the campaign message is intended to invoke fear rather than offer concrete steps to protect one's health, according to a recent Kaiser Health News report. -
4 hospitals, health systems seeking marketing execs
Four healthcare organizations that recently posted job listings seeking marketing executives are listed below. -
How to craft an authentic brand voice — 7 healthcare marketers share their strategies
As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them. -
Word choice matters when communicating about COVID-19 vaccines
Using the word "shot" could be ineffective in communication meant to encourage patients to receive COVID-19 vaccines, according to survey results released Jan. 14 by health insurer EmblemHealth. -
Fertility app company accused of sharing private data to sell ads settles with FTC
The Federal Trade Commission reached a settlement Jan. 13 with Flo Health, a fertility and period health tracking app, for allegedly sharing users' personal data with companies, including Facebook, when it promised such information would be kept private. -
More than one-third of consumers don't have preference for a healthcare brand, report finds
A consumer report from NRC Health that surveyed millions of healthcare consumers found that more than a third of consumers expressed no preference for a healthcare brand compared to independent practitioners in 2020, NRC said. -
Mayo, Cleveland Clinic & more join YouTube's new health content partnerships team
YouTube unveiled a new healthcare initiative Jan. 13 focused on creating credible health content across its platform with collaborators including the Cleveland Clinic, Mayo Clinic and American Public Health Association. -
How ineffective messaging hurt the US vaccine rollout
The country's effort to inoculate front-line healthcare workers and nursing homes residents and staff has gotten off to a slower start than expected, a problem that will only be exacerbated if transparency and clear messaging is not incorporated into the COVID-19 vaccine process, according to a Jan. 7 Bloomberg report report. -
How healthcare workers use Twitter to educate about COVID-19
Throughout the pandemic, some healthcare workers believed that the traditional media and the government's communication about the crisis did not accurately reflect the realities they face — a problem many of them have addressed by tweeting about their experiences, according to a Jan. 6 Politico report. -
7 key trends healthcare marketer should know in 2021
New trends emerging this year in the marketing industry will help healthcare marketers reach their audiences more effectively by strategically addressing their changing lives and needs. -
8 recently launched healthcare marketing campaigns
Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and state governments during December. -
18 top healthcare organizations launch video series urging clinicians to get COVID-19 vaccine
The CDC, HHS and National Institute of Allergy and Infectious Diseases are among a group of 18 leading healthcare organizations that partnered with the Ad Council on a new video series campaign targeting healthcare workers for COVID-19 vaccination. -
The rise of 'doctor influencers': 7 things to know about vaccine engagement efforts on social media
While COVID-19 didn't create the idea of physicians who have influence on social media, the pandemic did help "doctor influencers" find an audience as people grappled with understanding the new virus and combating misinformation, according to a Dec. 28 MIT Technology Review report.
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