The Ad Council and the CDC teamed up Feb. 25 to launch the “It’s Up To You” campaign, seeking to make Americans feel prepared and confident about getting vaccinated. The campaign’s previous round of PSAs featured four former U.S. presidents and their spouses getting vaccinated and encouraging Americans to do the same.
The latest round of PSAs comes after Ad Council research revealed Americans find their pharmacists to be one of the most reliable sources for information on COVID-19 vaccines.
The new PSAs are meant to educate Americans as well as help pharmacists prepare to answer COVID-19 vaccine questions from their own patients. The PSAs will be disseminated through targeted donated media placements to reach pharmacists.
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