Children’s Hospital Association is rebranding in a move aimed at modernizing its image and reaffirming its role as a national advocate for children’s health, the organization said Nov. 4 in a news release.
The Washington, D.C.-based association, which represents more than 200 children’s hospitals across the U.S., announced the new brand during the Annual Leadership Conference in Chula Vista, Calif.
According to the release, its new identity reinforces the following principles: “that children’s health is a national priority, that children are the key to our future, and that progress must be informed by data and driven by action.”
The rebrand includes a new visual identity, voice, as well as a new mission, vision and values. It does not include a name change.
More information is available here.
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