Baton Rouge, La.-based Franciscan Missionaries of Our Lady Health System has rebranded as FMOL Health.
The rebrand publicly unifies the health system’s network of hospitals, clinics and care facilities across its four markets in Louisiana and Mississippi, according to a Nov. 3 news release. While the local markets have always been a part of the larger network of care, the system said the new branding “provides better clarity to the alignment between the health system and its facilities.”
The new brand will be rolled out over the next few months across the system’s physical locations, digital platforms and patient materials, according to the release.
The system is also launching new messaging and visual branding to “better represent the organization’s culture and ideals.”
“The theme of the campaign is ‘This is how we healthcare’ — turning the word ‘healthcare’ into a verb and utilizing storytelling as a way to communicate the health system’s unique qualities and approach to providing care,” the system said in the release.
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