The ad campaign will begin April 1, the day the new subsidies go into effect.
The American Rescue Plan increases subsidies for Americans who are already eligible for the Affordable Care Act and offers new aid for those who were previously ineligible because their incomes were deemed too high. Americans who earn up to $19,000 a year will now be able to sign up for a typical plan with no monthly payment. Those earning more than $51,000 a year could be offered premiums discounted by as much as $1,000 a month in the country’s most costly markets. The new subsidies are slated to expire in two years.
The ad campaign seeks to make Americans aware of the more affordable plans they can purchase as well as remind them that the U.S. extended the enrollment period to Aug. 15.
Ads will appear across digital, television, email, radio, social media and streaming platforms. The campaign plans to target Americans who are uninsured, recently lost coverage, speak Spanish or struggle with healthcare access.
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