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5 healthcare marketing legal cases in the past 6 months
Hospitals and healthcare companies are launching new campaigns and finding ways to better engage with patients in the digital world, but not all marketing efforts go off without a hitch. -
Google, Facebook & Twitter CEOs defend actions taken to block misinformation
Google has removed 850,000 YouTube videos containing COVID-19 misinformation and blocked nearly 100 million ads containing false or misleading COVID-19 claims in 2020, according to testimony presented March 25 to the House Energy and Commerce Committee. -
7 companies offering free goods, services to vaccinated customers
National brands and independent businesses alike are encouraging Americans to receive COVID-19 vaccines by offering free and discounted goods and services to people who can prove they've been vaccinated. -
Walmart, CVS & Walgreens pharmacists participate in Ad Council’s vaccine education campaign
The Ad Council's "It's Up To You" campaign on March 18 released public service announcements in which pharmacists from Walmart, CVS and Walgreens address common questions about COVID-19 vaccination. -
Verily's stop-loss health insurance company rebrands
Google sister company Verily's precision risk company Coefficient, which applies data and technologies to employer-sponsored stop-loss insurance, rebranded as Granular Insurance, according to a March 15 news release. -
Facebook: Small groups play big role in fueling vaccine hesitancy
Facebook is leading a behind-the-scenes analysis of doubts expressed by its U.S. platform users about vaccines in an attempt to teach its software how to pinpoint the medical attitudes of Americans, according to a March 14 Washington Post report. -
5 ways Facebook plans to help people get COVID-19 vaccinations
Facebook is launching initiatives to connect users worldwide to COVID-19 vaccine appointments, CEO Mark Zuckerberg outlined in a March 15 news release. -
How Renown, Beaumont & UCHealth let patients know their data is safe
Last year, 527 healthcare organizations reported to HHS that more than 21 million individuals were affected by data breaches. Patients are becoming increasingly aware of the data security risks they face, and many health systems are working to assure them their personal information is in good hands. -
YouTube has removed 800K videos containing COVID-19 misinformation in past year
YouTube has taken down 800,000 videos containing COVID-19 misinformation since February 2020, The Hill reported March 12. -
5 things to know about Gen Z patients, workers
Generation Z – those born between 1995 and 2012 – are increasingly joining the workforce and gaining a more prominent voice in healthcare, leaving organizations to adapt to new digital preferences and patient experiences. -
4 former U.S. presidents join forces to encourage COVID-19 vaccinations
The Ad Council's "It's Up To You" campaign on March 11 released public service announcements in which former Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter encourage Americans to receive COVID-19 vaccines once they're eligible. -
One shocking part of the Meghan and Harry interview for UK viewers? Pharma commercials
Many U.K. residents took to social media this week to express shock at the pharmaceutical ads that ran during Oprah Winfrey's March 7 interview with Harry and Meghan, the Duke and Duchess of Sussex, according to a March 8 Washington Post report. -
Reaching the wait-and-see person: Ad Council's campaign leader on messaging strategies for COVID-19 vaccine hesitancy
The Ad Council and CDC in February launched a new campaign called "It's Up to You," which aims to help Americans feel more prepared about getting the COVID-19 vaccine and engage with individuals who are on the fence about getting inoculated. -
4 ways misinformation spread during early stages of the COVID-19 vaccine rollout
Americans are becoming more accepting of COVID-19 vaccines' safety and efficacy as tech platforms and governments pursue new initiatives to fight misinformation and the nation advances in its mass vaccination effort. -
Twitter messages about social distancing result in decreased local mobility the following day
Tweets about COVID-19 social distancing are linked with decreased local mobility the next day, according to a study published March 3 in Plos One. -
'We risk the future of the free and open web': Google to stop selling ads based multisite browsing habits
Google will stop selling ads based on individuals’ browsing across multiple websites in 2022, David Temkin, the company's director of product management, ads privacy and trust announced in a March 3 blog post. -
CVS, Walgreens using COVID-19 vaccine signup data to tailor marketing efforts
Retail chains including CVS Health, Walmart and Walgreens are using the data they collect from millions of customers who sign up for COVID-19 vaccines to better tailor their marketing efforts and promote their stores and services, according to a March 2 Wall Street Journall report. -
Twitter's new COVID-19 misinformation policy gives users 5 strikes before they're out
Twitter has revamped its policy on COVID-19 misinformation, establishing new rules that target false claims about vaccines and lead to flagged tweets, account locks and permanent suspensions. -
Facebook's head of health says misinformation proliferates 'in the absence of credible information'
The widespread availability of reliable information is one of the best defenses against the spread of misinformation, especially about COVID-19, according to a Feb. 28 report from The Motley Fool. -
Why hospitals need strong digital front doors: 7 execs weigh in
A hospital's digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.
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