The American Medical Association sent a letter Dec. 21 to the CEOs of six social media giants, urging them to increase efforts to dispel misinformation and disinformation about the COVID-19 vaccine on their platforms.

New York City-based Mount Sinai caught flak this week after a marketing staffer posted Instagram photos of himself receiving the COVID-19 vaccine before some front-line workers, according to a Politico report.

Seven healthcare organizations that recently posted job listings seeking marketing executives are listed below.

The World Health Organization and YouTube partnered to roll out an animated PSA video encouraging people to maintain COVID-19 safety protocols throughout the holiday season.

As tumultuous 2020 comes to a close, healthcare marketers are looking forward to next year and determining the best ways to reach patients via strategic digital messaging.

The pandemic brought healthcare marketers a host of new responsibilities in 2020, among them communicating reliable information on the novel coronavirus, encouraging COVID-19 safety protocols and assuring patients it's safe to return to routine care.

Facing challenges ranging from misinformation campaigns to public hesitancy, healthcare leaders are sharing the messages they want to spread to encourage COVID-19 vaccination and some of the strategies their organizations are taking for marketing campaigns.

An alleged digital advertising agreement between Google and Facebook to curb competition is under scrutiny, according to a CNBC report.

As the U.S. kicks off its $250 million mass vaccination campaign, Austin Chiang, MD, chief medical social media officer at Jefferson Health, shared with The New York Times advice for communicating with the public online about COVID-19 vaccine education. 

California Gov. Gavin Newsom on Dec. 14 launched a statewide campaign aimed at ensuring safe and equitable distribution of COVID-19 vaccines across all 58 counties.

Three of the largest health systems in Connecticut — Yale New Haven Health, Hartford, Conn.-based Trinity Health Of New England and Lagrangeville, N.Y.-based Nuvance Health — teamed up Dec. 9 to educate the state's residents about COVID-19 vaccines.

Detroit-based Henry Ford Health System launched its "Tough Love" campaign Dec. 5, urging Michigan residents to exhibit their toughness and compassion by adhering to COVID-19 safety protocols.

HHS launched a national ad campaign on YouTube Dec. 4 to promote awareness about COVID-19 vaccines, according to CNN.

Pittsburgh-based Allegheny Health Network partnered with Marvel Comics to showcase the dedicated care the health system's nurses have been providing to COVID-19 patients throughout the pandemic, releasing a comic book Dec. 3 titled "The Vitals: True Nurse Stories".

Walgreens on Dec. 3 launched the Walgreens Advertising Group, a media group focused on maximizing return on investment by extracting personalized insights from first-party data.

Marketing and communications professionals deploying messaging about the pandemic may be missing the mark with the language they're using, as the American public considers some pandemic-related terms more serious, trustworthy or invasive than others.

Healthcare marketers can gather insights from search data to help them shape strategy to better reach target audiences, economist Grace Kite, PhD, said in a Nov. 30 article she wrote for Marketing Week.

Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and local governments during November.

Three healthcare organizations that recently posted job listings seeking marketing executives are listed below.

Healthcare communication professionals should deploy messaging that encourages vaccine acceptance because the success of the country's vaccination effort hinges on Americans' willingness to be inoculated, according to a study published Nov. 19 in Health Affairs.