6 recent healthcare marketing campaigns

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Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies.

  1. The White House partnered with McDonald's to place messaging leading people to vaccines.gov on the fast food giant's delivery stickers and cups.

  2. YouTube launched a series of public service announcements encouraging viewers to get vaccinated against COVID-19 so they can go back to the activities they missed out on during the pandemic.

  3. The Chicago Department of Public Health rolled out its "Join the Team" campaign, in which athletes from the city's professional sports teams encourage Chicagoans to get vaccinated against COVD-19.

  4. The Alabama Department of Public Health teamed up with Count the Kicks, a stillbirth prevention organization, for a campaign educating expectant parents about the importance of tracking fetal movement during the third trimester of pregnancy.

  5. The Maryland Department of Health launched its "Don’t Invite COVID," campaign, which encourages residents to continue to get tested for COVID-19 and participate in contact tracing if necessary.

  6. The American Patient Rights Association released a quiz answering some of the most common questions anti-vaccine Americans have about COVID-19 vaccines.

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