CVS Health has inked several new partnerships with companies including Lyft and the Ad Council to increase COVID-19 vaccine education and transportation access to appointments. 

Misinformation and conspiracy theories about COVID-19 have proliferated online throughout the pandemic, and some unlikely brands advertise on sites that house these falsehoods, according to an analysis released Feb. 17 by NewsGuard.

As the nation persists in its effort to achieve widespread COVID-19 immunity through vaccination, hospitals and health systems have taken careful steps to combat COVID-19 misinformation and conspiracy theories.

CVS made changes on its website to simplify the COVID-19 vaccine registration process and address confusion many users were facing, Bloomberg reported Feb. 11.

Nuvance Health, a health system based in New York and Connecticut, on Feb. 10 chose SymphonyRM as its customer relationship management and marketing automation partner.

Facebook will provide $120 million in ad credits to health agencies across the globe in support of their COVID-19 vaccination campaigns, according to a Feb. 8 company blog post.

Virtua Health partnered with broadcasting network Entercom to disseminate helpful health information to community members, the Marlton, N.J.-based health system announced Feb. 4.

Ascension recently launched a monthly 15-minute newscast summarizing the work happening around the St. Louis-based health system.

Ever since COVID-19 emerged, there has been a surplus of misinformation and conspiracy theories about the pandemic that governments have not always been successful in combating, according to an article published Jan. 28 in the Journal of Public Health Policy.

The pandemic forced every department within hospitals to change their operations —  including communications and marketing departments, which had to pivot their strategies to better address their audiences' new needs and concerns.

About 57 percent of U.S. adults say they would be more willing to get a COVID-19 vaccine if they heard it was "highly effective" in preventing falling ill to the virus, according to the Kaiser Family Foundation's latest COVID-19 Vaccine Monitor report released Jan. 27. 

The Chicago hospital formerly known as Norwegian American Hospital changed its name to Humboldt Park Health, signifying its ongoing commitment to serving community members in the city's Humboldt Park neighborhood. 

Public health advertising often achieves relatively low levels of success when the campaign message is intended to invoke fear rather than offer concrete steps to protect one's health, according to a recent Kaiser Health News report.

Four healthcare organizations that recently posted job listings seeking marketing executives are listed below.

As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them.

Using the word "shot" could be ineffective in communication meant to encourage patients to receive COVID-19 vaccines, according to survey results released Jan. 14 by health insurer EmblemHealth.

The Federal Trade Commission reached a settlement Jan. 13 with Flo Health, a fertility and period health tracking app, for allegedly sharing users' personal data with companies, including Facebook, when it promised such information would be kept private. 

A consumer report from NRC Health that surveyed millions of healthcare consumers found that more than a third of consumers expressed no preference for a healthcare brand compared to independent practitioners in 2020, NRC said.

YouTube unveiled a new healthcare initiative Jan. 13 focused on creating credible health content across its platform with collaborators including the Cleveland Clinic, Mayo Clinic and American Public Health Association.

The country's effort to inoculate front-line healthcare workers and nursing homes residents and staff has gotten off to a slower start than expected, a problem that will only be exacerbated if transparency and clear messaging is not incorporated into the COVID-19 vaccine process, according to a Jan. 7 Bloomberg report report.