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Why interactive media tools improve the acceptance of health guidance
Interactive media tools, such as comments, "like" buttons and other features that display online content's popularity among users, soften Americans' negative reactions to health guidance, according to a recent study published in Health Communication. -
Why local celebrities are a secret weapon against vaccine hesitancy
Local celebrities may be the most effective public messengers to encourage COVID-19 vaccination in their communities, according to a July 11 opinion piece published in Scientific American. -
Henry Ford, Duke & 4 other health systems seeking marketing execs
Six hospitals and health systems recently posted job listings seeking communications and marketing executives. -
Study: Ads communicate that a hospital has deep pockets, not necessarily quality care
Health systems' advertisements usually communicate to patients that they provide top quality care, but viewers can sometimes understand these messages to simply mean the health system has extra money to spend on marketing, according to a study published July 2 in JAMA Network Open. -
4 things for healthcare marketers to know about parents' attitudes on pediatric COVID-19 vaccination
The FDA in May expanded Pfizer's emergency use authorization to include people ages 12 and older, and the drugmaker said it hopes to apply for its COVID-19 vaccine's approval to be used in children between ages 5 and 11 in September. -
71% of YouTube's COVID-19 misinformation was recommended by algorithm, study says
YouTube’s recommendation algorithm still regularly suggests videos with COVID-19 misinformation, according to research published July 7 by nonprofit Mozilla Foundation. -
California hospital rebrands to better reflect community it serves
San Francisco, Calif.-based Dignity Health renamed one of its hospitals. The Camarillo, Calif.-based hospital formerly known as St. John's Pleasant Valley Hospital on July 6 changed its name to St. John's Hospital Camarillo. -
Going through a rebrand? Do these 4 things to get employees on board
One of the most important components of a successful hospital rebrand is getting buy-in from employees across the organization. -
Vaccination rates are lagging, but these 5 communication strategies might help
The U.S. acknowledged it will not meet its goal of having 70 percent of adults at least partially vaccinated by July 4. Americans who are enthusiastic about getting vaccinated against COVID-19 have already received their shots, so healthcare communication professionals are doubling down on their efforts to reach vaccine-hesitant populations. -
Physician viewpoint: How to assure young people vaccines don't cause infertility
Hospital executives and clinicians can't definitively say COVID-19 vaccines will never cause long-term effects, but they can continue to communicate that there is no scientific evidence pointing toward those fears, emergency physician and former Baltimore health commissioner Leana Wen, MD, wrote in a June 28 op-ed in The Washington Post. -
8 hospital execs share their vaccine campaign's most effective message
After encouraging patients to get vaccinated against COVID-19 for more than six months, eight hospital executives share the message they think has been most effective during their vaccination campaign. -
23 hospitals, health systems that rebranded or revamped identity in 2021
Rebranding a hospital or health system is a major, often expensive, undertaking that usually occurs as a result of new ownership or a need to change brand identity. Below are 23 hospitals and health systems that underwent a name change or revamped their branding in 2021, listed in the order they were reported by Becker's Hospital Review: -
7 big ideas in healthcare marketing
From their thoughts on when to rebrand to inter-department collaboration to posting patient reviews to hospital websites, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last six weeks: -
CDC launches WhatsApp chat to boost vaccinations among Spanish speakers
The CDC rolled out a new WhatsApp chat June 21 to provide reliable information about COVID-19 vaccines in Spanish, NBC News reported. -
7 recently launched healthcare marketing campaigns
Below are seven marketing campaigns launched in June to raise awareness about brand identity and certain issues affecting public health. -
Brigham and Women's unveils new logo, brand identity
Boston-based Brigham and Women's Hospital unveiled a new logo June 17 to promote collaboration with Mass General Brigham system through its brand identity. -
Mount Sinai launches ad campaign to solidify brand identity
New York CIty-based Mount Sinai Health System on June 14 launched its largest ever awareness campaign to revamp its brand identity. -
When does a hospital know it's time to rebrand? 5 marketing execs share tips
Rebranding a hospital or health system is a major, often expensive, undertaking hospitals can be unsure whether to pursue. Below, five chief marketing officers answer the question: When should a hospital know it's time to rebrand? -
Virginia medical school inks $497K deal with PR firm linked to sharing negative Sentara stories
Eastern Virginia Medical School will pay public relations firm TigerComm, which has ties to a blog publicizing negative stories about the school’s hospital partner, Sentara Healthcare, nearly $500,000, according to a June 9 Virginian-Pilot report. -
Physician viewpoint: Vaccine hesitant Americans need empathy as well as facts
Factual information, empathy and listening will help unvaccinated Americans get their COVID-19 shots, not patronizing lectures, two medical experts wrote June 9 in a USA Today opinion piece.
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