4 things for healthcare marketers to know about parents' attitudes on pediatric COVID-19 vaccination

The FDA in May expanded Pfizer's emergency use authorization to include people ages 12 and older, and the drugmaker said it hopes to apply for its COVID-19 vaccine's approval to be used in children between ages 5 and 11 in September. 

Below are four things healthcare marketers should know about parents' attitudes on vaccinating their children against COVID-19, according to a report released July 7 by nonprofit United States of Care.

  1. Parents view family physicians as the most credible sources of information on pediatric COVID-19 vaccination, and 83 percent of parents trust the vaccination advice provided by their child's pediatrician.

  2. Seventy-one percent of parents would get their child vaccinated if it meant speeding the return to in-person schooling without COVID-19 restrictions.

  3. When asked to weigh the risks of vaccinating their child against COVID-19 against the potential benefits, 53 percent of parents said the reward of protection outweighs the risks, and 47 percent of parents said the risks outweighs the potential benefits.

  4. Among parents who are vaccinated against COVID-19, 46 percent said they would get their child under the age of 12 vaccinated as soon as a vaccine is authorized. Among parents who are not vaccinated against COVID-19, 42 percent said they would not vaccinate their child under the age of 12. 

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