The Ad Council's "It's Up To You" campaign on March 11 released public service announcements in which former Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter encourage Americans to receive COVID-19 vaccines once they're eligible.

Many U.K. residents took to social media this week to express shock at the pharmaceutical ads that ran during Oprah Winfrey's March 7 interview with Harry and Meghan, the Duke and Duchess of Sussex, according to a March 8 Washington Post report.

The Ad Council and CDC in February launched a new campaign called "It's Up to You," which aims to help Americans feel more prepared about getting the COVID-19 vaccine and engage with individuals who are on the fence about getting inoculated.

Americans are becoming more accepting of COVID-19 vaccines' safety and efficacy as tech platforms and governments pursue new initiatives to fight misinformation and the nation advances in its mass vaccination effort.

Tweets about COVID-19 social distancing are linked with decreased local mobility the next day, according to a study published March 3 in Plos One.

Google will stop selling ads based on individuals’ browsing across multiple websites in 2022, David Temkin, the company's director of product management, ads privacy and trust announced in a March 3 blog post.

Retail chains including CVS Health, Walmart and Walgreens are using the data they collect from millions of customers who sign up for COVID-19 vaccines to better tailor their marketing efforts and promote their stores and services, according to a March 2 Wall Street Journall report.

Twitter has revamped its policy on COVID-19 misinformation, establishing new rules that target false claims about vaccines and lead to flagged tweets, account locks and permanent suspensions.

The widespread availability of reliable information is one of the best defenses against the spread of misinformation, especially about COVID-19, according to a Feb. 28 report from The Motley Fool.

A hospital's digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.

The Ad Council and the CDC teamed up Feb. 25 to launch a COVID-19 vaccine public education initiative called "It's Up To You" with the goal of making Americans feel prepared and confident about getting vaccinated once they're eligible.

Below is a roundup of marketing campaigns recently launched by healthcare organizations, nonprofits and state and local governments.

TikTok is rolling out new features to encourage body inclusivity and provide support to anyone struggling with an eating disorder through a new partnership with the National Eating Disorder Association, the organization said Feb. 22.

With warnings of potential problems and risks, current public messaging on COVID-19 vaccination efforts may be fanning the flames of pre-existing anti-vaccine misinformation and anxiety, according to a Feb. 19 New York Times report.

CVS Health has inked several new partnerships with companies including Lyft and the Ad Council to increase COVID-19 vaccine education and transportation access to appointments. 

Misinformation and conspiracy theories about COVID-19 have proliferated online throughout the pandemic, and some unlikely brands advertise on sites that house these falsehoods, according to an analysis released Feb. 17 by NewsGuard.

As the nation persists in its effort to achieve widespread COVID-19 immunity through vaccination, hospitals and health systems have taken careful steps to combat COVID-19 misinformation and conspiracy theories.

CVS made changes on its website to simplify the COVID-19 vaccine registration process and address confusion many users were facing, Bloomberg reported Feb. 11.

Nuvance Health, a health system based in New York and Connecticut, on Feb. 10 chose SymphonyRM as its customer relationship management and marketing automation partner.

Facebook will provide $120 million in ad credits to health agencies across the globe in support of their COVID-19 vaccination campaigns, according to a Feb. 8 company blog post.