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Hospitals are failing to meet consumers' digital expectations, Kaufman Hall says
While hospitals and health systems have improved their basic consumer-centric capabilities since 2019, they are not yet fully committing to the digital and consumer-centered transformation needed to meet consumers' care expectations, according to a recent Kaufman Hall report. -
Hospital rebrands: 7 recent name changes
Below are seven hospitals that have announced name changes or other rebranding efforts since Aug. 11. -
13 commonly misused words hospital leaders should know
Hospital leaders may be using one of these 13 words incorrectly, according to a Sept. 6 report by CNBC contributors. -
Misinformation on Facebook gets 6x more clicks than factual news
Misinformation on Facebook received six times the number of likes, shares and interactions on the platform than factual news organizations, according to a study by New York City-based New York University and the Université Grenoble Alpes in France, The Washington Post reported Sept. 3. -
Understanding the difference between vaccine hesitancy and resistance
Not all unvaccinated Americans' opinions about COVID-19 vaccines are firmly anti-vaccine, as many people are still on the fence, according to a Sept. 1 CNET report. Understanding and addressing this populations' concerns in a compassionate manner could be key to raising vaccination rates. -
What marketers can learn from a group of moms leading vaccine discourse on Facebook
Vaccine Talk, a private Facebook group where pro-vaccine and vaccine-hesitant people have evidence-based discussions, is a rare example of civil and productive online discourse between groups who have differing views on COVID-19 vaccines, according to an Aug. 24 Washington Post report. -
What Apple's upcoming email privacy updates mean for marketers: 7 things to know
Apple is launching new privacy updates for its mail app this fall, which will change advertisers and publishers' ability to see whether consumers open their emails. -
'Prebunking' vs. debunking: How to get ahead of health misinformation
Healthcare communication professionals have been scrambling to debunk misinformation throughout the pandemic. However, creating awareness of the tropes shared among most conspiracy theories and misinformation campaigns could be a more effective approach, Wired reported Aug. 28. -
3 hospital marketing execs on which language to use, avoid using in campaigns
Communication professionals understand the importance of using the right words — as well as the backlash or business loss that can ensue after using the wrong ones. Here, three hospital marketing executives share advice on what language to use and avoid in healthcare marketing campaigns. -
Oklahoma hospital airs vaccine campaign with viewpoint of unvaccinated COVID-19 patient
Tulsa, Okla.-based Hillcrest Hospital published a video Aug. 25 to show viewers the difficult hospital journey an unvaccinated COVID-19 patient goes through, according to an Aug. 26 KHRJ 2 News report. -
How Gen Z is shaking up healthcare & the workplace: 5 things to know
Generation Z — those born between 1997 and 2012 — are not only changing the way we work, they're pushing healthcare to adapt to new digital technologies and methods of patient engagement. -
AHA launches marketing campaign encouraging hesitant hospital workers to get vaccinated
The American Hospital Association released several public service announcements designed to persuade unvaccinated healthcare workers to get inoculated against COVID-19. -
Hospitals try to stamp down COVID-19 misinformation as it grows globally: 6 things to know
A top official at the World Health Organization said misinformation surrounding COVID-19 vaccines has gotten worse in recent weeks. Meanwhile, hospitals navigate vaccine hesitancy and attempt to halt the spread of incorrect medical information, according to an Aug. 24 CNBC report. -
Physician shares 2-minute strategy to get patients on board with COVID-19 vaccines
Chau Che, MD, a gastroenterologist at Temple University Health System in Philadelphia, never thought she would be speaking to patients about vaccinations. However, she adapted to the new duty the pandemic required of her and developed a five-step, two-minute strategy to get vaccine-hesitant patients on board with COVID-19 shots. -
How will Pfizer's FDA approval affect vaccine hesitancy? 4 experts weigh in
With Pfizer's COVID-19 vaccine gaining full approval, four experts weigh in on how it will affect vaccine hesitancy as nationwide vaccination rates plateau, according to an Aug. 24 ABC 7 report. -
6 recent healthcare marketing campaigns
Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity. -
Minnesota health system rebrands as Astera Health
Wadena, Minn.-based Tri-County Health Care is rebranding as Astera Health, Lakeland News reported Aug. 23. -
Northwell renames Staten Island hospital & unveils logo: 7 details
New Hyde Park, N.Y.-based Northwell Health renamed its Staten Island hospital to SIUH Prince's Bay, according to an Aug. 19 SI Live report. -
Making a MarTech investment? 3 common mistakes to avoid
Chief marketing officers are increasingly adding marketing technology or platforms to their organizations' list of digital investments; however, a handful of common mistakes might be holding some organizations back from getting their money's worth. -
5 hospital marketers on how they reach Gen Z, millennials, Gen X & baby boomers
Americans' life experiences and consumer preferences vary greatly across generations, something healthcare marketing professionals need to understand in order to create strategic messaging to reach different age groups.
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