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1 in 3 patients will switch providers after a bad experience, Accenture finds
Patients' experience has a large effect on how likely a patient is to return to a provider or adhere to their treatment program, according to an Aug. 6 Accenture report. -
How FOMO became the latest weapon against vaccine hesitancy
Understanding the psychological phenomenon known as FOMO — an acronym for "fear of missing out" — could be key to raising the country's COVID-19 vaccination rates, according to Patrick McGinnis, a venture capitalist who coined the term while he was a student at Harvard Business School in Boston. -
Why marketers must understand the country's long history of 'health freedom'
Healthcare communication professionals may have a more difficult time promoting COVID-19 vaccines in the U.S. than in other parts of the world, as the country has a history of "health freedom" that dates back to its colonization, according to vaccine expert Peter Hotez, MD, PhD. -
Hospitals or politicians? Mississippians faced with choosing where to get COVID-19 news
While hospital officials have urged the state's residents to get vaccinated, the state's politicians have told residents to weigh the risks of being inoculated against the risks of contracting COVID-19, Mississippi Today reported Aug. 16. -
Meet the marketing execs from the top 10 hospitals in the US
U.S. News & World Report released its 2021-21 rankings for the best hospitals in the country July 27, with Mayo Clinic earning the top spot for the sixth consecutive year. Below are brief bios for the marketing executives at the hospitals that took the top 10 spots. -
Why some vaccine analogies fail + 3 that hit the mark
While analogies, metaphors and similes can be great tools to depict things like a virus or an infection, most of the wordplay linked to COVID-19 vaccines doesn't entirely convey the most accurate translations, The Atlantic reported Aug. 13. -
Why full FDA approval is 'probably the last big opportunity' to refresh vaccine messaging
Healthcare marketers and government officials must refocus their vaccine messaging once the FDA grants full approval to COVID-19 vaccines, Kaiser Family Foundation CEO Drew Altman, PhD, wrote in an Aug. 13 column. -
Why vaccine campaigns need testimonials from patients who got COVID-19 after refusing shots
Patients who have contracted COVID-19 after refusing to get vaccinated against the disease are sharing their regrets on social media, as well as being featured in vaccination campaigns created by hospitals and health departments, The Washington Post reported Aug. 12. -
Spectrum Health employee goes viral over anti-vaccine TikTok videos
A pediatric ophthalmic technician at Grand Rapids, Mich.-based Spectrum Health's Helen Devos Children's Hospital, also in Grand Rapids, has gone viral on the video-sharing app TikTok after pushing back on her hospital's COVID-19 vaccine mandate, according to an Aug. 12 Holland Sentinel report. -
Hospital rebrands: 11 recent name changes
Below are 11 hospitals that have announced name changes or other rebranding efforts since June 24. -
What a Henry Ford exec learned from Hyatt, MSNBC about consumer preferences
Heather Geisler, executive vice president and chief marketing communications and experience officer at Henry Ford Health System in Detroit, joined the podcast to talk about big trends in consumerism and tips for executing great campaigns. -
The keys to St. Jude's $2B fundraising effort? A digital shift + mission to space
Memphis, Tenn.-based St. Jude Children's Research Hospital raised $2 billion in donations in the 2021 fiscal year, a record for an independent charity in a year when donors had an unending number of causes to put their money toward, Time Magazine reported Aug. 10. -
Shaming won't sway unvaccinated, but calling vaccinated Americans 'patriots' might
Painting the narrative that unvaccinated Americans are prolonging the COVID-19 pandemic may be ineffective. Instead, framing the narrative that vaccinated Americans are doing a great service to their country may be more incentivizing, according to an Aug. 8 USA Today report. -
5 things to know about health misinformation
Health misinformation was a problem before the pandemic. However, the pandemic rapidly accelerated its spread and increased its effect on Americans' personal and public health decisions, causing the issue to become a top concern among healthcare providers, media platforms and federal officials. -
Digital portfolio group acquires Healthgrades.com
Red Ventures, a digital brand portfolio, has purchased provider search platform Healthgrades.com from Mercury Healthcare, the companies announced Aug. 4. -
Optimistic ad campaigns clash with rising COVID-19 cases
With the surge in new COVID-19 cases and spread of the delta coronavirus variant, some marketers are advising companies to pull back their more optimistic ad campaigns, The Wall Street Journal reported Aug. 3. -
Marketing healthcare to baby boomers? Do these 4 things
Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began. -
NYC Health + Hospitals names hospital after Ruth Bader Ginsburg
NYC Health + Hospitals is renaming its Brooklyn campus undergoing renovations after the Supreme Court Justice Ruth Bader Ginsburg. -
White House enlists army of TikTok stars to combat vaccine hesitancy
Young people have the lowest COVID-19 vaccination rates of any eligible age group in the U.S. The White House is tackling the issue by paying social media influencers, particularly those who post on TikTok, to encourage their audiences to get their shots, The New York Times reported Aug. 1. -
Physicians who post COVID-19 vaccine misinformation may lose license, medical panel says
The Federation of State Medical Boards warned July 29 that physicians and other healthcare professionals could be at risk of losing their medical licenses if they spread COVID-19 vaccine misinformation on social media, online and in the media.
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