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Hospital websites with robust digital health libraries get up to 100x more traffic than other systems
Hospitals can get up to 100 times more website traffic if they have robust online health libraries, according to a Boston Digital report. -
CDC launches $25M COVID-19, flu vaccine digital hub
The CDC unveiled a new Vaccine Resource Hub on Sept. 28 to provide access to hundreds of resources and marketing materials about COVID-19 and flu vaccines. -
Memorial Health System to undergo rebrand costing nearly $4M
Springfield, Ill.-based Memorial Health System will drop "System" from its name Oct. 1, as well as go through a series of other changes to reflect its new brand, according to The State Journal-Register. -
Why A/B testing could be key to COVID-19 vaccine promotion
Vaccine hesitancy and resistance can stem from a variety of factors, so it's critical that healthcare communication professionals appeal to the concerns of specific populations when promoting COVID-19 vaccines. What works in one state could be ineffective in another, according to a Sept. 25 Bloomberg report. -
Hospital rebrands: 5 recent name changes
Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7. -
In unusual vaccine push, fake funeral home redirects visitors to urgent cares for shots
Charlotte, N.C.-based advertising agency BooneOakley invented the fictional "Wilmore Funeral Home" to warn people what could happen if they remain unvaccinated against COVID-19. The strategy is bold, but marketing and health experts are split on whether it's effective. -
6 messages marketers should communicate heading into the 2nd pandemic winter
As the pandemic evolves, so do the messages healthcare communication professionals need to communicate. Below are the six messages that will define the pandemic's second winter, according to a Sept. 20 report from The Atlantic. -
The world's biggest brands advertise on COVID-19 misinformation sites, report finds
Prominent brands have been advertising on websites dedicated to COVID-19 misinformation throughout the pandemic — often unknowingly because of the opaque design of the digital advertising market, according to a report released Sept. 18 by the Bureau of Investigative Journalism. -
How our personalities, early life experiences shape COVID-19 risk decisions
An individual's comfort level with taking risks — which is shaped by genetics and early life experiences — affects the extent to which they exercise COVID-19 precautions more than politics or geography, The Wall Street Journal reported Sept. 19. -
Where did the ivermectin discourse come from?
Anti-vaccine social media users have been spreading misinformation about COVID-19 vaccines throughout the pandemic. Ivermectin has now become a prevalent part of anti-vaccine Americans' discourse, as many think the drug is a censored COVID-19 cure, according to a Sept. 19 NPR report. -
Job seekers listing vaccination status on LinkedIn, resumes
It's important that job seekers use keywords to distinguish themselves from other applicants during their job hunt. That's why some job seekers are making sure employers know they're vaccinated against COVID-19 by mentioning it in their resumes and LinkedIn profiles, MarketWatch reported Sept. 16. -
$100 vaccine referral program brings in 20,000+ patients, NYC Health + Hospitals says
A $100 COVID-19 vaccine referral program has facilitated more than 20,000 vaccinations in New York City since June. -
Are vaccine selfies good or bad for fighting hesitancy? Researchers weigh in
Selfies that social media users upload after getting vaccinated against COVID-19 could be an effective tool to spread the message that vaccines are safe and effective, according to research published recently in Psychology & Health. -
6 hospitals that renamed facilities after multimillion-dollar donations
A growing number of hospitals and health systems have received lofty financial gifts to accelerate innovation, build new facilities or enhance existing properties this year. -
The tools every hospital marketer needs to master, per 6 execs
Hospital marketing executives can choose from a wide range of digital tools to help them better engage with their audiences, but not all can decipher what's essential versus what's superfluous. Below, six hospital marketing executives explain which tools they think every healthcare marketer should know how to use. -
Nemours Children's Health unveils new brand: 3 things to know
In August, Jacksonville, Fla.-based Nemours Children's Health dropped "System" from its name. On Sept. 15, the health system officially launched its new brand. Here are three things to know: -
Why wellness influencers are some of the biggest catalysts for health misinformation
Wellness influencers — those who have garnered large social media followings by posting about natural remedies and new age spirituality — have contributed significantly to the country's health misinformation crisis, The Washington Post reported Sept. 12. -
Had COVID-19 already? Why getting vaccinated still helps
One of the most common reasons Americans cite for not getting vaccinated against COVID-19 is that they're naturally protected by their past infection. When encouraging people who have this belief to get vaccinated, healthcare professionals should explain hybrid immunity and point to studies. -
Illinois health system drops name, rebrands as UW Health
The Rockford, Ill.-based system formerly known as SwedishAmerican Health System has rebranded as UW Health, local NBC affiliate WREX reported Sept. 9. -
Why state incentives aren't improving vaccination rates
Statewide COVID-19 vaccine incentives have not influenced daily vaccination rates, according to a study published in the Social Science Research Network by researchers from the University of Pennsylvania in Philadelphia.
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