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Illinois campaign uses personal testimony to encourage vaccination
"On the Fence," Illinois' latest vaccination campaign, uses testimony from those who experienced vaccine hesitancy as a way to encourage people to get vaccinated, MM+M reported Feb. 1. -
Novant rolls out new facility names, plans $3B in capital projects
Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with the Novant brand, which went into effect Feb. 1. -
6 recently launched healthcare marketing campaigns
Here are five recent healthcare marketing campaigns launched in the past three weeks. -
CVS launches 'Health Zones' initiative
CVS has launched "Health Zones," a collaborative initiative with local nonprofits and Uber Health to get people to medical appointments, work and educational programs, according to AZ Family, Fox61 and CBS46. -
Children's Hospital Los Angeles launches 'VaxUp' campaign to get kids vaccinated
Children's Hospital Los Angeles partnered with the Los Angeles County Department of Public Health on the VaxUp Challenge, an innovative campaign to increase COVID-19 vaccination rates among children and teens. -
6 branding questions healthcare marketers must answer
It is important that healthcare marketing professionals understand the relationship between brand and reputation. A hospital's brand is the promise it makes, and its reputation is how it fulfills that promise, according to a RepTrak report released Jan. 26. -
Spotify to add COVID-19 advisories on podcasts to combat misinformation
Spotify said it will add a content advisory to any podcast episodes that mention COVID-19 while redirecting users to a public health site for more information, CNBC reported Jan. 30. -
Data protection policies are changing: 4 things healthcare marketers should monitor
Data collection and online privacy continue to be top-of-mind concerns for consumers, and many policies on the matter are in flux. Below are four key changes that could affect hospitals' digital marketing strategies in 2022, according to a Jan. 25 report in The Wall Street Journal. -
CDC uses 'FOMO' in campaign to get Gen Z, millennials vaccinated
The CDC is playing up FOMO, or "fear of missing out," as one strategy to get Generation Z and millennials vaccinated, PR Week reported Jan. 25. -
9 of the most popular TikTok physicians
Healthcare professionals have begun to call TikTok home. From giving out health advice to battling health misinformation, the platform has given physicians a place to connect with patients in a different way, based on reporting from MM+M and Becker's searches of social media platforms. -
YouTube partners with New England Journal of Medicine to boost health information access
In an attempt to boost access to accurate health information and disseminate public health knowledge, YouTube has partnered with the New England Journal of Medicine. -
7 factors that shape a hospital's reputation
One of healthcare marketing executives' goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here are the seven factors that shape a reputation, according to a RepTrak report released Jan. 26. -
Aflac launches 'Close the Gap' initiative to highlight disparities in US health system
Insurance provider Aflac launched the "Close the Gap" initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M reported Jan. 24. -
Women's health ads frequently blocked by Facebook
Women's health brands are having a hard time addressing women's health concerns on Facebook as ads are flagged as adult content, MM+M reported Jan. 21. -
The 'healthcare hero' narrative is gone
Early on in the pandemic, the media praised healthcare workers as heroic, but as the omicron surge wages war, six Atlanta healthcare providers say they aren't feeling like heroes anymore, the Rome News-Tribune reported Jan. 20. -
'Joyful and human': LCMC Health's path to becoming the 8th most trusted system in the country
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becker's. -
Mayo Clinic wins domain name dispute with porn site
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website. -
Geisinger, Renown and more share patient communication strategies for 2022
In 2022, hospitals' patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker's. -
CDC director pledges more clarity on uncertain nature of the pandemic
CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency's COVID-19 guidance in an interview published Jan. 17 in The Wall Street Journal. -
4 ways CIOs and CMOs can collaborate
There are increasing avenues for collaboration between chief marketing officers and chief information officers to accelerate digital transformation, CIO reported Jan. 17.
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