- Google is phasing out third-party activity-tracking cookies on its Chrome browser, leaving many marketers scrambling to devise strategies for the continued collection of consumer data.
- The California Privacy Rights Act will take effect Jan. 1, 2023. Marketers should prepare, as its provisions give the state’s consumers new rights, such as limiting the use and disclosure of sensitive personal information, according to the report.
- Marketers should be wary of Apple’s next moves, as the tech giant is continuing to invest in privacy features.
- Marketers who relied on the Interactive Advertising Bureau Europe’s data protection framework could soon find themselves out of compliance, as tactics used by tech companies in digital auctions were flagged by Belgium’s data protection authority as unlawful, the report said.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.