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Viewpoint: Why debranding is the latest marketing trend
The ability to alter logos, pixel pressure and a desire to be perceived as professional have pushed marketing departments into the newest trend of debranding, reported Ben Schott for Bloomberg April 14. -
Penn Medicine physician's film about strokes makes WHO Shortlist
A Penn Medicine physician's short film about responding to stroke patients made the shortlist for the World Health Organization's Health for All Film Festival. -
Virginia Hospital Center rebrands as VHC Health
Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15. -
Health goes beyond the hospital: Providence launches digital storytelling hub
Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism. -
Vidant Health unveils ECU Health logo, renames 10 hospitals
Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to hospitals across North Carolina. -
Trinity Health to rebrand 8 hospitals
Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan. -
Dartmouth-Hitchcock Health drops 'Hitchcock' from name
Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago. -
Hospital rebrands: 9 recent name changes
Here are nine hospitals and health systems that have announced name changes or other rebranding efforts since March 22. -
5 recent healthcare marketing campaigns
Here are five marketing campaigns launched by healthcare organizations in the last 30 days. -
AHA releases social media toolkit to encourage COVID-19, flu vaccinations
The American Hospital Association released a social media toolkit for hospitals and health systems to use to encourage flu and COVID-19 vaccinations. -
Online reputation management: Strategies from HCA, UPMC, 5 other health systems
In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest U.S. systems by 2021 revenue. Becker's reached out to some of those hospitals to learn more about the patient review management strategies they use. Here's what they said: -
Vermont hospital launches magazine to address community health needs
Bennington-based Southwestern Vermont Health Care on March 31 launched a quarterly magazine called Healthy+. -
Ascension, AdventHealth rename hospitals as partnership unwinds
Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names. -
Providence, Swedish unveil unified brand in Washington
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington. -
California hospital to bear late politician's name
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November, The Mercury News reported March 30. -
Big brands are marketing mental health
Big companies, like General Motors, Coca Cola and Kimpton Hotels are placing mental health front and center in their marketing, reported The Wall Street Journal March 27. -
Washington hospital may change name of 'maternity center' to be more gender inclusive
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said "maternity" excludes pregnant people who do not identify as women. -
New York Community Hospital renamed to reflect new affiliation
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25. -
YouTube's physician influencers
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare providers to create their own brand, MM+M reported March 24. -
Penn Medicine launches art campaign to honor healthcare workers
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers.
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