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Virginia health system centers new brand campaign on innovation
Chesapeake (Va.) Regional Healthcare is rolling out a new branding campaign built around the phrase "Innovative for Life," it said Oct. 25. -
CVS launches $25M ad campaign to showcase its health services
CVS Health launched a $25 million ad campaign to show how its products and services can make a healthy lifestyle more attainable, The Wall Street Journal reported Oct. 25. -
4 tips for communicating with kids before they receive a COVID-19 vaccine
Children often are afraid of getting shots, so it can be difficult for healthcare providers and parents to get them on board with vaccines — a topic of concern as the U.S. recently laid out its plan to vaccinate children ages 5-11 against COVID-19. -
5 recently launched healthcare marketing campaigns
Here are five campaigns recently launched to spread awareness about pediatric vaccines, health screenings, flu shots and more. -
Hackensack Meridian rebrands 2 hospitals after $39M investment
Hackensack (N.J.) Meridian Health unveiled the new name of its N.J.-based Raritan Bay Old Bridge hospital, centraljersey.com reported Oct. 21. -
Residents in Southern states use Facebook to track businesses' COVID-19 compliance
Some residents in states that have more lax COVID-19 safety measures have been forming Yelp-like social media groups to review the infection control compliance of local businesses and schools, Kaiser Health News reported Oct. 21. -
YouTube teams with CHOP, medical groups to launch children's vaccine video series
In October, YouTube launched three new video series to equip parents with scientific information about children's vaccines. -
How 8 health systems track their brand perception
To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country share their process. -
Cleaner, bolder & more web-friendly: Inside the National Rural Health Association's rebrand
The National Rural Health Association, a nonprofit with more than 21,000 members, recently got a new logo and domain name. -
Why praising competitors can make a health system seem more trustworthy
Brands usually are apprehensive about complimenting competitors, as many marketers say doing so gives a rival free publicity. However, health systems might have an opportunity to improve patients' perceptions of them by giving competitors their due, according to a study in the Journal of Marketing. -
Doctor On Demand and Grand Rounds rebrand after $12B merger
Doctor On Demand and Grand Rounds unveiled their new brand after several mergers in 2021. -
Statewide lotteries had no effect on COVID-19 vaccine uptake, study shows
Nineteen states rolled out lotteries for COVID-19 vaccine recipients, but none of them saw increased vaccination rates as a result, according to a study published Oct. 15 in JAMA Health Forum. -
How USC, Yale healthcare experts are helping TV writers rethink COVID-19 storytelling
Television shows — medical dramas, in particular — are writing storylines about COVID-19 with the help of physicians and public health experts, The Wall Street Journal reported Oct. 15. -
Louisiana health system renames innovation center after longest-tenured administrator
Shreveport, La.-based Willis-Knighton Health System is renaming its innovation hub and rehab institute after its recently retired CEO, who served the system for 56 years, the Shreveport Times reported Oct. 14. -
Johns Hopkins, Stanford and 30+ others join social media initiative to improve vaccine uptake
The Vaccine Confidence Fund on Oct. 14 selected 33 organizations to receive grants totaling more than $7 million for projects exploring how technology and social media can increase vaccine confidence. -
3 must-dos when marketing COVID-19 vaccines to parents
Pfizer's COVID-19 vaccine could soon be approved for children ages 5-11. When promoting vaccination to parents of young children, it's important that communication professionals emphasize data to ease safety and efficacy concerns, as well as encourage parents to have conversations with people they trust. -
Boosters are making it harder to convince unvaccinated Americans to get inoculated, report says
The country's COVID-19 booster rollout is making many vaccine-hesitant Americans even more skeptical of the shots, The New York Times reported Oct. 11. -
CDC, AMA launch campaign warning of #FluFOMO
The CDC, American Medical Association and the Ad Council on Oct. 12 launched a new campaign to encourage Americans to get vaccinated against the seasonal flu. -
7 big ideas in healthcare marketing
From the mottos they use to guide their marketing teams to the language and images they avoid using in their campaigns, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last three months. -
5 messages that could sway vaccine-hesitant Americans, 3 that could backfire
As healthcare communication professionals continue to reach the millions of Americans who have not been vaccinated against COVID-19, it's important they avoid fear-based messaging, according to research conducted by data science consulting firm Civis.
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