Chesapeake (Va.) Regional Healthcare is rolling out a new branding campaign built around the phrase "Innovative for Life," it said Oct. 25. 

CVS Health launched a $25 million ad campaign to show how its products and services can make a healthy lifestyle more attainable, The Wall Street Journal reported Oct. 25.

Children often are afraid of getting shots, so it can be difficult for healthcare providers and parents to get them on board with vaccines — a topic of concern as the U.S. recently laid out its plan to vaccinate children ages 5-11 against COVID-19.

Here are five campaigns recently launched to spread awareness about pediatric vaccines, health screenings, flu shots and more.

Hackensack (N.J.) Meridian Health unveiled the new name of its N.J.-based Raritan Bay Old Bridge hospital, centraljersey.com reported Oct. 21.

Some residents in states that have more lax COVID-19 safety measures have been forming Yelp-like social media groups to review the infection control compliance of local businesses and schools, Kaiser Health News reported Oct. 21.

In October, YouTube launched three new video series to equip parents with scientific information about children's vaccines.

To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country share their process.

The National Rural Health Association, a nonprofit with more than 21,000 members, recently got a new logo and domain name. 

Brands usually are apprehensive about complimenting competitors, as many marketers say doing so gives a rival free publicity. However, health systems might have an opportunity to improve patients' perceptions of them by giving competitors their due, according to a study in the Journal of Marketing.

Doctor On Demand and Grand Rounds unveiled their new brand after several mergers in 2021.

Nineteen states rolled out lotteries for COVID-19 vaccine recipients, but none of them saw increased vaccination rates as a result, according to a study published Oct. 15 in JAMA Health Forum.

Television shows — medical dramas, in particular — are writing storylines about COVID-19 with the help of physicians and public health experts, The Wall Street Journal reported Oct. 15.

Shreveport, La.-based Willis-Knighton Health System is renaming its innovation hub and rehab institute after its recently retired CEO, who served the system for 56 years, the Shreveport Times reported Oct. 14.

The Vaccine Confidence Fund on Oct. 14 selected 33 organizations to receive grants totaling more than $7 million for projects exploring how technology and social media can increase vaccine confidence.

Pfizer's COVID-19 vaccine could soon be approved for children ages 5-11. When promoting vaccination to parents of young children, it's important that communication professionals emphasize data to ease safety and efficacy concerns, as well as encourage parents to have conversations with people they trust.

The country's COVID-19 booster rollout is making many vaccine-hesitant Americans even more skeptical of the shots, The New York Times reported Oct. 11.

The CDC, American Medical Association and the Ad Council on Oct. 12 launched a new campaign to encourage Americans to get vaccinated against the seasonal flu.

From the mottos they use to guide their marketing teams to the language and images they avoid using in their campaigns, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last three months.

As healthcare communication professionals continue to reach the millions of Americans who have not been vaccinated against COVID-19, it's important they avoid fear-based messaging, according to research conducted by data science consulting firm Civis.