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10 best schools for top earning marketing gigs
The University of Wisconsin, Madison comes out on top for offering a masters degree in marketing that provides the biggest annual earnings post-graduation, according to a Georgetown University study. -
4 reasons consumers choose healthcare systems
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to receive care, according to research by branding agency Monigle. -
New Hampshire hospital rebrands to reflect Mass General Brigham affiliation
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22. -
West Virginia hospital rebrands
Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20. -
Meta's new commercial targets the healthcare industry
Meta released a new commercial showing the potential the metaverse could have for training surgeons. -
Former UnitedHealth exec joins health tech company as chief product officer
Paymon Farazi, former chief product officer at OptumInsights, a division of UnitedHealth, has joined health tech company Signify Health in the same role, according to a June 22 press release. -
Merck names Chirfi Guindo as chief marketing officer
Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer. -
Meta settles with DOJ after discriminatory advertising case
The Justice Department has settled a case in which Meta was accused of engaging in discriminatory advertising practices, specifically as it relates to the Fair Housing Act. -
Idaho hospital rebrands
Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20. -
US consumer experience drops, but top 5% of brands win with this strategy
The best brands are focusing on creating positive emotional experiences for their customers, as other organizations struggle to keep up in 2022, according to a June 6 report from market research firm Forrester. -
Hackensack launches 'We're Ready' brand campaign
New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled "We're Ready," aimed at telling patients that the health system is equipped to tackle any health challenge. -
What CEOs really think of their chief marketing officers
While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey. -
GSK to launch brand performance platform
GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand's performance and sales. -
Marketers migrate towards TikTok, LinkedIn after privacy changes
After a privacy policy change at Apple, marketers are migrating their direct-to-consumer strategies over to TikTok and LinkedIn and away from Facebook and Instagram, The Wall Street Journal reported June 6. -
New York health system unveils new brand identity
Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9. -
Top 10 medical marketing agencies by revenue
Klick Health brought in $480 million in revenue in 2021 and was the No. 1 medical marketing agency in North America, according to MM+M, -
The digital economy loves middlemen
While the internet promised disruption of consumption, middlemen still reign supreme and have a strong hold on online commerce, Kathryn Judge, a law professor at Columbia University argued in a June 9 Atlantic article. -
Inside Ascension's new Care for All campaign
St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker's about the campaign, its meaning and its reach. -
Microsoft taps app company for healthcare cloud
Microsoft has picked a Georgia-based enterprise cloud and applications company to assist with care coordination and digital marketing on its healthcare cloud computing network. -
The scope of chief marketing officers is expanding
Chief marketing officers are increasingly having to fill multiple roles, often encompassing the duties of chief customer or growth officers, Forbes reported June 1.
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