Oak Healthcare Staffing is rebranding as Elite365-Healthcare Workforce Solutions.

Confluence Health will rename its two hospital locations in Wenatchee, Wash. as part of a move to create a more unified naming structure, KPQ News reported Aug. 22.

From overseeing the planning, development and execution of health systems' marketing and advertising initiatives, health system marketing executives are the C-suite leaders in charge of creating an interconnectedness between their organizations brand and patient experience.  

Instagram and Facebook suspended nonprofit Children's Health Defense for repeated violations of policies on COVID-19 misinformation, The New York Times reported Aug. 18. 

Healthcare incubator Matter unveiled a program Aug. 18 that connects small healthcare businesses in Chicago with digital marketing experts.

Tech companies like Google and Meta are letting users control what types of advertisements they're shown online, a move that aims to address the power disparity between marketing companies and consumers, The Wall Street Journal reported Aug. 17. 

From tracking performance metrics to making sure frontline workers are included in the creation of projects, Becker's spoke to three health system marketing leaders to discuss the challenges they face when launching a new marketing initiative. 

NYC Health + Hospitals, the nonprofit that runs New York City's public hospitals and clinics, has launched a new website.

Lexington, Ky. -based health system CHI Saint Joseph Health is mourning the unexpected death of marketing and communications Vice President Jeff Murphy.

Ten hospitals or health systems recently posted job listings seeking marketing expertise. 

From clinical healthcare to public health campaigns, chief marketing officers are using social media to find meaning in data gathered from social channels to support and engage their patients beyond their health systems' walls. 

Des Moines, Iowa-based MercyOne Children's Hospital is renaming its neonatal intensive care unit to the William and Josephine Norkaitis NICU after a $1 million donation from the Norkaitis Family Charities to MercyOne Children's Hospital.

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since June 9.

Software-as-a-service patient engagement company PatientBond has partnered with healthcare improvement company Vizient.

Marketing agency Luckie and Company launched Luckie Health, a division that will focus on healthcare marketing.

Amazon bulked up its communications team and lobbying spending last year as the company expanded its healthcare strategy, and now the executive who led these efforts is leaving for Airbnb, according to The New York Times.

Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6.

Marketing industry mergers and acquisitions have continued their record growth, despite  budget cuts and layoffs at some firms, the Wall Street Journal reported.

GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week.

Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response.