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Branding strategies used by the most trusted health systems in the US
One of healthcare marketing professionals' main goals is to build trust, but that can be difficult to achieve across an entire health system. -
Aspirus locations acquired from Ascension to adopt new names Dec. 1
Hospitals, clinics, pharmacies and other facilities that Wausau, Wis.-based Aspirus Health acquired from Ascension Wisconsin will adopt their new names on Dec. 1, Aspirus announced. -
Montefiore unveils 'Caring Makes Magic' short film
New York City-based Montefiore Health System kicked off its new "Caring Makes Magic" campaign with the launch of a short film following a young girl's journey to get care for her injured stuffed unicorn. -
5 COVID-19 vaccine brand names, explained
COVID-19 vaccines have become a part of daily conversations in 2021, yet people rarely refer to them by their brand names. Here are explanations of the brand names chosen for five COVID-19 vaccines, according to a Nov. 22 Endpoints News report. -
3 ways to get numbers-driven executives to see the value of brand building
Chief marketing officers might feel they are under pressure to prove the positive effects of their marketing spending, according to a Nov. 12 Harvard Business Review report. -
Campaign to address New York's healthcare staff shortage results in 100K job searches
The Iroquois Healthcare Association's ad campaign to recruit healthcare workers made it onto marketing magazine The Drum's list of the five best business-to-business campaigns of 2021. -
Meet the marketing execs of the 10 largest nonprofit health systems
Here are the marketing executives of the 10 largest nonprofit health systems: -
Viewpoint: 3 things practitioners need for social media collabs in era of 'techno public health'
The COVID-19 pandemic has drawn widespread attention to the impact of social media on health, inspiring public health officials and tech platforms to rethink strategies for combating misinformation, according to Brian Castrucci, DrPH, and Frank Luntz. -
Ohio hospital names new cardiac center after retired nurse of 50 years
Troy, Ohio-based Upper Valley Medical Center is naming its cardiac and pulmonary rehabilitation center after retired nurse Ruth Jenkins, Sidney Daily News reported Nov. 17. -
5 recently launched healthcare marketing campaigns
Here are five ad campaigns launched in the last four weeks by health systems, governments and a retail pharmacy chain. -
AMA creates plan to tackle disinformation from healthcare providers
The American Medical Association on Nov. 15 adopted a policy to combat health disinformation disseminated by healthcare professionals. -
HCA Florida moves 11 facilities to new brand, opens $360M hospital
Eleven of Fort Lauderdale-based HCA Florida Healthcare's 400 affiliates in the state adopted the system's brand Nov. 15, including four existing hospitals, six freestanding emergency rooms and a new hospital. -
The metrics healthcare marketers must track, per 8 execs
Hospital marketing teams create campaigns intended to reach thousands of people, so it's important they use the right metrics to measure how those efforts perform. Here, eight marketing executives from health systems across the country share their insight on which metrics they track. -
3 ways for health systems to build patient trust
Depending on which age group they belong to, 22 to 37 percent of Americans say they don't trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle. -
Increasing convenience could be key to swaying vaccine-hesitant, study shows
Offering more COVID-19 vaccines in convenient locations could help raise vaccination rates, according to research released Nov. 10 by Deloitte. -
Hospital rebrands: 6 recent name changes
Here are six hospitals that have announced name changes or other rebranding efforts since Nov. 1. -
5 tips to help marketers land board seats
Chief marketing officers' ability to understand consumers' needs and build brands are making business leaders more interested in adding them to corporate boards, The Wall Street Journal reported Nov. 9. -
IU Health sues orthopedic clinic for having 'Methodist' in its name
Indianapolis-based Indiana University Health recently filed a lawsuit claiming Carmel, Ind.-based orthopedic clinic Methodist Sports Medicine is breaking a trademark by having "Methodist" in its name. -
Methodist Healthcare renames Texas hospital
Methodist Healthcare has renamed Jourdanton, Texas-based Methodist Hospital South to reflect the South Texas communities the hospital serves. -
An inside look at Memorial Health's nearly $4M rebrand
Memorial Health's rebrand took six years of planning and almost $4 million, and Aimee Daily, PhD, the system's chief transformation officer, gave Becker's an inside look at the process.
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