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Amazon top exec exits as lobbying, communications spending increase
Amazon bulked up its communications team and lobbying spending last year as the company expanded its healthcare strategy, and now the executive who led these efforts is leaving for Airbnb, according to The New York Times. -
Methodist Hospital of Southern California rebrands to reflect new affiliation
Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6. -
Marketing mergers and acquisitions show record growth
Marketing industry mergers and acquisitions have continued their record growth, despite budget cuts and layoffs at some firms, the Wall Street Journal reported. -
GlaxoSmithKline names communications director for healthcare spinoff
GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week. -
Health system chief marketing officers tasked with communicating a stance on social issues
Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. -
GE unveils new name for planned healthcare company
GE unveiled the name of its future healthcare company July 18. -
5 top digital marketing trends
Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. -
Inspira Health launches new ad campaign
Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled 'On Your Schedule' to emphasize the flexibility of the system. -
7 hospitals nominated for medical marketing awards
NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards. -
Tampa General Hospital rebrands radiology company
Tampa General Hospital unveiled a new brand identity for its radiology company. -
Health system chief marketing officer's top priorities
From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to embrace change and put patients front and center. -
3 top current marketing trends in light of the economic slowdown
Resiliency of small businesses, a branding slow down and naturally declining growth are all key trends hitting the marketing industry as the labor market closes and the economy shows signs of slowing, The Wall Street Journal reported July 8. -
Google looks to spin off ad-tech business
Google is seeking to split off its advertising business into a separate company under its parent entity, Alphabet, to avoid a second antitrust lawsuit from the Justice Department, The Wall Street Journal reported July 8. -
Under pressure: Health system marketing leaders on their greatest challenges
From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing. -
IBM Watson rebrands to Merative
The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners. -
Most digital marketing dollars going to paid channels
Marketers spend most of their digital advertising dollars on paid channels, according to a July 6 KO Marketing article. -
The recipe that made Cleveland Clinic the No. 1 hospital brand in the US
Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle's "Humanizing Brand Experience: Healthcare Edition" report, Cleveland Clinic's Chief Marketing and Communications Officer Paul Matsen told Becker's. -
Payers are following the health data, but their enrollees aren't
Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren't responding to the targeted medical advice, The Wall Street Journal reported July 5. -
Michigan health system changes name
Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30. -
Viewpoint: Health and pharma marketing falls short
At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially indicating a trend in healthcare marketing, according to a June 28 End Points News article.
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