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Facebook, Instagram suspend Robert Kennedy Jr.'s nonprofit over medical misinformation
Instagram and Facebook suspended nonprofit Children's Health Defense for repeated violations of policies on COVID-19 misinformation, The New York Times reported Aug. 18. -
Small healthcare businesses offered free digital marketing help
Healthcare incubator Matter unveiled a program Aug. 18 that connects small healthcare businesses in Chicago with digital marketing experts. -
Custom ad choices to help Big tech gain consumer trust
Tech companies like Google and Meta are letting users control what types of advertisements they're shown online, a move that aims to address the power disparity between marketing companies and consumers, The Wall Street Journal reported Aug. 17. -
The challenges of launching new marketing initiatives
From tracking performance metrics to making sure frontline workers are included in the creation of projects, Becker's spoke to three health system marketing leaders to discuss the challenges they face when launching a new marketing initiative. -
NYC Health + Hospitals launches new website
NYC Health + Hospitals, the nonprofit that runs New York City's public hospitals and clinics, has launched a new website. -
Kentucky health system mourns marketing, communications vice president
Lexington, Ky. -based health system CHI Saint Joseph Health is mourning the unexpected death of marketing and communications Vice President Jeff Murphy. -
10 hospitals seeking marketing talent
Ten hospitals or health systems recently posted job listings seeking marketing expertise. -
How social media is shaking up hospital marketing
From clinical healthcare to public health campaigns, chief marketing officers are using social media to find meaning in data gathered from social channels to support and engage their patients beyond their health systems' walls. -
MercyOne Children's neonatal unit receives $1M gift, renamed for Norkaitis family
Des Moines, Iowa-based MercyOne Children's Hospital is renaming its neonatal intensive care unit to the William and Josephine Norkaitis NICU after a $1 million donation from the Norkaitis Family Charities to MercyOne Children's Hospital. -
7 recent hospital rebrands
Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since June 9. -
Vizient partners with PatientBond to offer patient engagement products to members
Software-as-a-service patient engagement company PatientBond has partnered with healthcare improvement company Vizient. -
Marketing agency launches healthcare division
Marketing agency Luckie and Company launched Luckie Health, a division that will focus on healthcare marketing. -
Amazon top exec exits as lobbying, communications spending increase
Amazon bulked up its communications team and lobbying spending last year as the company expanded its healthcare strategy, and now the executive who led these efforts is leaving for Airbnb, according to The New York Times. -
Methodist Hospital of Southern California rebrands to reflect new affiliation
Arcadia, Calif.-based Methodist Hospital of Southern California has unveiled a new brand identity July 6. -
Marketing mergers and acquisitions show record growth
Marketing industry mergers and acquisitions have continued their record growth, despite budget cuts and layoffs at some firms, the Wall Street Journal reported. -
GlaxoSmithKline names communications director for healthcare spinoff
GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week. -
Health system chief marketing officers tasked with communicating a stance on social issues
Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. -
GE unveils new name for planned healthcare company
GE unveiled the name of its future healthcare company July 18. -
5 top digital marketing trends
Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. -
Inspira Health launches new ad campaign
Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled 'On Your Schedule' to emphasize the flexibility of the system.
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