7 factors that shape a hospital’s reputation

One of healthcare marketing executives’ goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here are the seven factors that shape a reputation, according to a RepTrak report released Jan. 26.

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Katie Adams
  1. Quality and value of products and services
  2. How innovative the organization is
  3. Extent to which the organization cares for its employees’ health and well-being
  4. Leadership and managerial effectiveness
  5. Ethics and transparency
  6. Positive impact on community and society
  7. Financial performance

Read the full report here.

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