4 healthcare ads in the Super Bowl

During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health and wellness companies. 

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  1. Cue Health introduced its at-home COVID-19 test.
  2. Medical device company Hologic encouraged women to visit their physician in a spot starring halftime show performer Mary J. Blige.
  3. Planet Fitness had Lindsey Lohan show viewers the health and wellness benefits of exercise in an ad that also featured former NBA star Dennis Rodman and actors Danny Trejo and William Shatner.
  4. At-home fitness device company Tonal debuted an ad starring tennis star Serena Williams.

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

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