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Healthcare marketers to increase spending on TikTok ads
Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17. -
Nevada hospital rebrands amid $29M expansion
Gardnerville, Nev.-based Carson Valley Medical Center is rebranding as Carson Valley Health as it undergoes a $29.3 million expansion project, The Record Courier reported March 17. -
Intermountain, Las Vegas Raiders use partnership to boost community wellness
Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League's Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16. -
Not just for patient care: How hospitals are using AI for marketing
Artificial intelligence isn't just being used to improve patient care or streamline hospital administrative functions. It has entered the marketing department as well. -
Oscar gala raises millions for LA children's hospital
An Oscar gala hosted by comedian Byron Allen has raised millions of dollars for Children's Hospital Los Angeles, TheGrio reported. -
Feds fine a Florida children's health insurance site host for a 7-year hack
Jelly Bean Communications Design, which hosted and maintained a federally funded Florida children's health insurance website, agreed to pay a $293,771 settlement to resolve allegations it provided deficient security controls to Florida Healthy Kids Corp., SC Media reported March 15. -
How leaders from Northwell, Providence, Intermountain address misinformation in the age of TikTok, ChatGPT
With the rise of generative artificial intelligence such as ChatGPT and social media platforms like TikTok, concern about the potential spread of misinformation in healthcare continues to grow. Health system leaders told Becker's they're using clinicians, social media trends and their marketing teams to drive the creation of factual content for consumers and patients. -
Brand awareness, improving communities: Why 3 health systems sponsor MLS teams
Health system leaders told Becker's their sponsorships of Major League Soccer teams go beyond just marketing their organizations and are intended to improve the health of the communities they serve. -
Michigan health system launches vegetable subscription campaign
Livonia, Mich.-based Trinity Health is once again launching its seasonal vegetable subscription campaign for residents in Washtenaw and Oakland counties, mlive.com reported March 13. -
Grady Memorial Hospital sues 2 apparel companies over use of term 'Grady Baby'
Atlanta-based Grady Memorial Hospital is suing two baby apparel companies over their use of the term "Grady Baby," 11Alive News reported. -
Hartford Hospital launching new seat belt safety campaign
Hartford (Conn.) Hospital is partnering with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign. -
Mount Sinai works with marketing agency to grow employer-based service line
Mount Sinai Solutions, part of New York City-based Mount Sinai Health System, has picked a new marketing agency to help grow its population health service for employers. -
California hospital rebrands
Salinas (Calif.) Valley Memorial Healthcare System is changing its name to Salinas Valley Health. -
MUSC Health partnership leads hospital to rebrand, switch from Oracle Cerner to Epic
A South Carolina hospital has rebranded and will move its EHR from Oracle Cerner to Epic after its partnership with Charleston, S.C.-based MUSC Health, The Times and Democrat reported. -
Healthcare marketing budgets declined by 8%
Healthcare marketing budgets have declined by 8 percent to a system average of $7.6 million, down from $8.3 million the year prior, MM+M reported March 7. -
Days of 'mass marketing are coming to a close,' says Intermountain Health marketing leader
Personalized, digital tools are the future — and the now — of hospital and health system marketing, while "the days of general, mass marketing are coming to a close," said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Intermountain Health. -
Northwell sends aid to earthquake victims in Turkey, Syria
New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. -
Lifepoint Health joins coalition aimed at combating health misinformation
Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information. -
BJC HealthCare's new campaigns focus on the care patients 'deserve'
St. Louis-based BJC HealthCare has released four new commercials focused on patient experiences with its health system, PRWeek reported March 2. -
Jackson Health System creates marketing fellowship program
Miami-based Jackson Health System has created its first fellowship program for healthcare marketing and communications jobs.
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