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St. Jude livestream event surpasses $13M goal
Memphis, Tenn.-based St. Jude's Children's Research Hospital's fifth annual Build Against Cancer livestream with YouTube video game content creator DrLupo reached its cumulative goal of $13 million raised with more than $1 million raised at this year's livestream. -
Resolute Health unveils new branding
New Braunfels, Texas-based Resolute Health Hospital has replaced its old signage with new ones to reflect the health system's new name and its affiliation with Baptist Health System, The Herald-Zeitung reported Dec. 15. -
California hospital rebrands to honor former official
Oakland, Calif.-based Highland Hospital rebranded as The Wilma Chan Highland Hospital Campus during a Dec. 15 rededication ceremony at the hospital campus. -
Minnesota health system rebrands as part of affiliation with CentraCare
A rural Minnesota health system is rebranding as part of its affiliation with St. Cloud, Minn.-based CentraCare. -
Healthcare marketing trends chief marketing officers are keeping top of mind in 2023
Consumer-first content, agile marketing and digital channels are some of the trends hospital and health system chief marketing leaders will be laser focused on in 2023. -
Houston Methodist Sugar Land pavilion named after philanthropist couple
Houston Methodist Sugar Land (Texas) Hospital is naming a pavilion after a local couple who made a generous donation to the facility. -
10 digital marketing roles that pay the most
Here are the 10 digital marketing positions that pay the most, according to the 2023 salary guide from staffing agency Mondo released Dec. 12. -
Atrium Health, Hoag, Northwell, Holland Hospital get top honors in integrated marketing
Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards. -
Rutgers School of Public Health exits Twitter over 'unrestricted and unmitigated hate speech and discrimination'
The Rutgers School of Public Health has left Twitter after what it calls "unrestricted and unmitigated hate speech and discrimination" on the social media platform. -
Mass General Brigham to change emails as part of rebrand
Somerville-Mass.-based Mass General Brigham is changing its email domains as part of its multiyear rebranding effort. -
8 hospitals seeking marketing talent
Eight hospitals or health systems recently posted job listings seeking marketing expertise. -
Michigan hospital set to be named after philanthropist couple
The new $920 million hospital on the Ann Arbor-based University of Michigan medical campus will be called the D. Dan and Betty Kahn Health Care Pavilion after the couple's foundation donated $50 million to the health system, The Detroit News reported Dec. 8. -
St. Jude Children's Research Hospital partners with streamer for 24-hour fundraising event
Memphis, Tenn.-based St. Jude Children's Research Hospital is partnering with streamer DrLupo for the fifth annual 24-hour livestreaming event benefiting the hospital. -
Texas Heart Medical Group rebrands
Houston-based Texas Heart Medical Group is changing its name to the Texas Heart Institute Center for Cardiovascular Care as part of its move to a new location. -
Hospital, health system rebrands of 2022
Below are hospitals and health systems that have announced name changes or other rebranding efforts in 2022. -
Couple's $42M gift leads to renaming of MetroHealth facility
Bob and JoAnn Glick, RN, the couple who donated $42 million to Cleveland-based MetroHealth, said the new $767 million MetroHealth Glick Center "unquestionably exceeds our greatest expectations," Cleveland Jewish News reported Nov. 6. -
MMM's 40 under 40 for 2023
Medical Marketing and Media released its 2023 cohort of 40 healthcare marketing professionals under 40 set to dominate the industry in the coming years. -
Richmond University Medical Center to rename hospital campus
Richmond University Medical Center will rename its hospital campus in honor of former longtime board chair, Kathryn Rooney, SILive reported Nov. 30. -
Hoag, Ochsner, Northwell among digital marketing winners at eHealthcare Leadership Awards
Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards. -
What physicians think of health system rebrands
When hospitals and health systems rebrand, it's not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.
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