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Starting from empathy: Inside UW Health's new brand campaign
In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn't feel right to broadcast to a world that was grappling with the COVID-19 pandemic. -
Twitter may charge brands $1K a month to keep verified check marks
Twitter wants to charge brands $1,000 a month to keep their verified gold check marks, tech news site The Information reported. -
Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads
Hospitals and health systems shouldn't be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post. -
Advocate, UPMC, Highmark among AVA Digital Award winners for marketing
UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing. -
UPMC revives ad campaign for the Super Bowl
Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7. -
Health system marketing leaders on the move: 3 new appointments
The following marketing executive moves have been reported by Becker's Hospital Review since Jan. 18: -
The uncharted waters of using healthcare data for marketing practices
The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data privacy laws, Politico reported Feb. 2. -
'We See All of You': Trinity Health launches 1st national brand campaign
Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, "We See All of You." -
City of Hope cancer treatment centers rebrand
Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand. -
West Virginia hospital rebrands, will move to Epic EHR
Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system's Epic EHR, CBS affiliate 13 News reported. -
UW Health's clinic unveils new rebranding
Madison, Wis.-based UW Health has changed the name of its Rockford, Ill.-based clinic, Riverwest Clinic, to UW Health Marchesano Drive Clinic, Rock River Current reported Jan. 27. -
Former Intel chief marketing officer joins digital health company
Hinge Health, a digital joint and muscle care company, named former Intel Chief Marketing Officer Deborah Conrad as the company's first chief marketing officer. -
Top 3 priorities for healthcare marketing chiefs in '23, per Deloitte
Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found. -
California health system rebrands
Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare. -
HIMSS names new chief marketing officer
The Healthcare Information and Management Systems Society named Christine Buck as its chief marketing officer and communications officer. -
13 hospital rebrands
Hospitals are constantly rebranding as part of their marketing strategies. -
Congressional leaders look to reel in telehealth ads promoting drugs
Congressional leaders are calling for more oversight of telehealth company ads promoting prescription drugs without risk disclosures and for uses that aren't FDA approved, The Wall Street Journal reported Jan. 19. -
St. Jude partners with Asian-owned brands to launch Lunar New Year campaign
Memphis, Tenn.-based St. Jude Children's Research Hospital is launching a campaign to partner with Asian-owned businesses during the Lunar New Year. -
Virginia VA hospital rebrands, drops name of Confederate surgeon
The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond Times-Dispatch reported Jan. 19. -
Kaiser Permanente donates $350K to Lady Gaga's Born This Way Foundation for youth mental health awareness
Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga's Born This Way Foundation to boost youth mental health awareness and resources.
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