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Mount Sinai, US Open expand partnership
Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026. -
YouTube partners with Mayo Clinic to crack down on cancer misinformation
YouTube is removing cancer treatment misinformation, "such as content that promotes cancer treatments proven to be harmful or ineffective, or content that discourages viewers from seeking professional medical treatment." -
Meet the chief marketing officers of US News' top 22 hospitals
The chief marketing officers at U.S. News & World Report's 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus. -
Health systems appointing new marketing chiefs
Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20: -
Northwell files motion to dismiss NYU Langone's advertising suit
New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign. -
VillageMD's new ad compares healthcare system to a 'factory'
VillageMD launched the "New Way to Well" campaign, which aims to portray its Village Medical clinics' holistic way of providing care as a contrast to the mainstream healthcare industry that "can feel like a factory," according to an Aug 7 report from MM+M. -
Ohio health system's marketing strategy? Fight back
An Ohio health system is publicly fighting back about what it says is misinformation about it being posted on social media and reported in the news. -
North Carolina hospital rebrands to reflect UNC affiliation
Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4. -
How Orlando Health responds to patients' social media posts 24/7
Orlando (Fla.) Health responds to patient complaints — and compliments — on social media in real time, its marketing chief told Becker's. -
Tennessee hospital defers marketing contracts after controversy
The board of Nashville (Tenn.) General Hospital has deferred a vote on new marketing contracts after a controversy over bidding and the company's owner, Tennessee Lookout reported. -
Texas hospital rebrands
Kingwood (Texas) Emergency Hospital has changed its name to Elite Hospital Kingwood, Community Impact reported Aug. 1. -
10 most improved health system brands
Florence, S.C.-based McLeod Health is the most improved health system brand, according to marketing agency Monigle. -
Why UAB Medicine, Memorial Healthcare + OhioHealth were named empowering healthcare brands
Health systems that were named among the most empowering brands in healthcare told Becker's they are "laser-focused" on putting patients first and personalizing their care. -
10 most personalized healthcare brands
Three health systems ranked among the 10 most personalized healthcare brands, according to a study by Monigle. -
Tennessee honors Tuskegee airman by renaming VA hospital
The Memphis (Tenn.) VA hospital has been renamed to the Lt. Col. Luke Weathers, Jr. VA Medical Center, according to a July 23 report from ABC24. -
Why health systems are spending billions to expand their brands in Irvine
Irvine, Calif., could become the breeding ground for the nation's next big healthcare brands as large health systems such as Newport Beach, Calif.-based Hoag are spending billions to expand in the area, The Orange County Register reported July 23. -
California hospitals to rebrand
Three acute care hospitals — Modesto, Calif.-based Doctors Medical Center, Turlock, Calif.-based Emanuel Medical Center and Doctors Hospital of Manteca (Calif.) — are rebranding under a new name, Central Valley Doctors Health System. -
How the 'sea of sameness' affects healthcare marketing
The "sea of sameness" concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities. -
Norton Healthcare's new ad campaign celebrates its diverse community with a 'love letter to Louisville'
Louisville, Ky.-based Norton Healthcare launched the "Look for the N" campaign comprising a series of TV ads meant to spotlight the various neighborhoods, backgrounds and cultures that act as the foundation of the greater Louisville area. -
The meaning of HCA Healthcare's logo
Unlike many other health systems, Nashville, Tenn.-based HCA Healthcare hasn't changed its logo much over the years, but it has different emblems for specific geographic regions, branding agency Fabrik reported.
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