City of Hope cancer treatment centers rebrand

Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand.

The treatment center locations in different cities will now be called City of Hope Atlanta, City of Hope Chicago and City of Hope Phoenix. The rebranding campaign comes a year after City of Hope's acquisition of Cancer Treatment Centers of America, according to a Feb. 1 City of Hope news release.

City of Hope is launching a new advertising campaign Feb. 6 to communicate the name change.

"Through our acquisition of CTCA, City of Hope is now able to share its expertise to benefit a greater number of patients in even more communities, including our bone marrow transplant and immune effector cell therapy programs," City of Hope CEO Robert Stone said in the release. "By transitioning these locations to the City of Hope brand and bringing together 11,000 team members around one shared mission, we underscore our commitment to delivering a consistent patient experience as 'one City of Hope' across our national clinical network."

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