The campaign encompasses Trinity’s shared culture and focuses on personalized care for the whole person — body, mind and spirit, the 88-hospital system said in a Feb. 2 news release. It has been introduced by three of Trinity’s regional health systems across five states:
- Trinity Health Mid-Atlantic in southeastern Pennsylvania and Delaware
- Trinity Health Michigan in western and southeastern Michigan
- Trinity Health of New England in Connecticut and Massachusetts
“The campaign is a direct reflection of our brand promise,” President and CEO Mike Slubowski said. “Not only does it share the Trinity Health patient experience story, but it also shares the Trinity Health staff and colleague story. The campaign’s message is core to who we are at Trinity Health and represents how our collective expertise and culture work together to act as a transforming healing presence within our communities.”
Trinity worked with Campbell Ewald, a Detroit-based advertising and marketing communications agency, to develop and implement the campaign.
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