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Who spent $1M to disparage a hospital?
A campaign pointing out negative statistics and experiences at New York City-based Maimonides Medical Center, with a video even likening it to being in prison, has cost more than $1 million, The New York Times reported. But it's unknown who's funding it. -
Mount Sinai launches video series to capture healthcare's 'unseen' heroes
New York City-based Mount Sinai has launched a video series focused on celebrating its front-line workers. -
How Northwell's marketing chief promotes gun safety
New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities. -
Merative, the former IBM Watson Health, sells 100 Top Hospitals program
Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health. -
25 hospitals and health systems on TikTok
While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old. -
'How can I help?': Michigan Medicine's marketing chief does rounds with CEO
Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees. -
Facebook, Instagram start paid verification service
Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation. -
Baptist renames pediatric behavioral health unit after philanthropists
Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital. -
California hospital challenges 'traditional norms' of healthcare perception in new campaign
Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. -
25 hospitals seeking marketing talent
Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. -
Massachusetts hospital rebrands to reflect Mass General Brigham affiliation
Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham. -
'Total eclipse': Children's Health goes for the 'heart' with new marketing campaign
Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers, MM+M reported. -
Virginia health system chief nursing officer to host biweekly podcast
Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer. -
New York hospital rolls out cloud-based media management platform
Syracuse, N.Y.-based SUNY Upstate Medical University has partnered with YuJa to roll out a cloud-based media management system. -
8 health systems launching new marketing campaigns
It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do. -
Starting from empathy: Inside UW Health's new brand campaign
In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn't feel right to broadcast to a world that was grappling with the COVID-19 pandemic. -
Twitter may charge brands $1K a month to keep verified check marks
Twitter wants to charge brands $1,000 a month to keep their verified gold check marks, tech news site The Information reported. -
Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads
Hospitals and health systems shouldn't be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post. -
Advocate, UPMC, Highmark among AVA Digital Award winners for marketing
UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing. -
UPMC revives ad campaign for the Super Bowl
Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7.
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