• Idaho hospital rebrands

    Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20. 
  • Transform Your Hospital Operations: A Virtual Summit

    See how your peers are reimagining hospital operations using AI. Join this virtual event here.
  • US consumer experience drops, but top 5% of brands win with this strategy 

    The best brands are focusing on creating positive emotional experiences for their customers, as other organizations struggle to keep up in 2022, according to a June 6 report from market research firm Forrester.
  • Hackensack launches 'We're Ready' brand campaign

    New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled "We're Ready," aimed at telling patients that the health system is equipped to tackle any health challenge. 
  • What CEOs really think of their chief marketing officers

    While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey. 
  • GSK to launch brand performance platform

    GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand's performance and sales. 
  • Marketers migrate towards TikTok, LinkedIn after privacy changes

    After a privacy policy change at Apple, marketers are migrating their direct-to-consumer strategies over to TikTok and LinkedIn and away from Facebook and Instagram, The Wall Street Journal reported June 6.
  • New York health system unveils new brand identity

    Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
  • Top 10 medical marketing agencies by revenue

    Klick Health brought in $480 million in revenue in 2021 and was the No. 1 medical marketing agency in North America, according to MM+M, 
  • The digital economy loves middlemen 

    While the internet promised disruption of consumption, middlemen still reign supreme and have a strong hold on online commerce, Kathryn Judge, a law professor at Columbia University argued in a June 9 Atlantic article.
  • Inside Ascension's new Care for All campaign 

    St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker's about the campaign, its meaning and its reach. 
  • Microsoft taps app company for healthcare cloud

    Microsoft has picked a Georgia-based enterprise cloud and applications company to assist with care coordination and digital marketing on its healthcare cloud computing network.
  • The scope of chief marketing officers is expanding

    Chief marketing officers are increasingly having to fill multiple roles, often encompassing the duties of chief customer or growth officers, Forbes reported June 1.
  • Iowa hospital working with Mayo Clinic to launch rebranding project

    Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project. 
  • 11 top health system brands share their marketing secret sauce

    Whether it's open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.
  • HCA Florida Healthcare renames home health agencies

    HCA Florida Healthcare has renamed its 14 home health agencies. 
  • The rise of influencers in brand marketing strategy

    Brands are turning to social media influencers for content engagement, with sponsored feed posts up nearly 27 percent year-over-year, according to a Meltwater marketing trends report.
  • 4 health systems with award-winning ad-campaigns

    Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.
  • Fitbit's marketing officer leaves for health start-up

    Tim Rosa, the former chief marketing officer for Google-owned health and fitness tracking company Fitbit, left for the same position at healthcare start-up Transcarent.
  • OSU Wexner's marketing chief on creating a humanized hospital brand

    Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its brand successful, according to an interview branding agency Monigle shared with Becker's.
  • Marketing budgets are on the rise

    Marketing executives say that their budgets have increased to 9.5 percent of total company revenue in 2022, The Wall Street Journal reported May 23. 

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