Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. 

Building patient trust is essential for patient retention and hospital revenue, but measuring trust  can be tricky. Here, executives from four health systems share how they measure patient trust.

More than 65 percent of consumers turn to online search engines when looking for a new healthcare provider, according to a December Press Ganey research report. 

Two years into the pandemic, many Americans remain confused or skeptical about the COVID-19-related guidance they're receiving from the federal agencies and other public health experts. Here are eight key missteps public health communication professionals are continuing to make, according to a Dec. 9 report written by risk communication expert Peter M. Sandman, PhD.

From their thoughts on interdepartment collaboration to the mottos they use to guide their campaigns to how they execute a strong digital strategy, here are 10 key quotes about healthcare marketing hospital executives shared with Becker's Hospital Review in 2021:

Verily, the healthcare and life sciences sister company of Google, recently named Cozi Namer its new head of marketing for health platforms, according to a Dec. 6 LinkedIn post. 

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 11. 

Addressing distrust in the U.S. healthcare system, eliminating structural barriers to access and informing trust through choice and community support are the three most urgent actions the country must take to address COVID-19 vaccine acceptance disparities, according to a study published in JAMA Network Open.

Bayfront Health rebranded three of its hospitals and their affiliated medical groups to unite under the name ShorePoint Health, the St. Petersburg, Fla.-based system said Nov. 30.

Hospitals operate on thin margins, so marketing departments often have to craft campaigns on restrictive budgets. Here, marketing executives from seven health systems across the country share tips on how to launch a successful campaign on a tight budget.

MidMichigan Health has been renamed MyMichigan Health, the Midland-based health system announced Dec. 1. 

One of healthcare marketing professionals' main goals is to build trust, but that can be difficult to achieve across an entire health system.

Hospitals, clinics, pharmacies and other facilities that Wausau, Wis.-based Aspirus Health acquired from Ascension Wisconsin will adopt their new names on Dec. 1, Aspirus announced.

New York City-based Montefiore Health System kicked off its new "Caring Makes Magic" campaign with the launch of a short film following a young girl's journey to get care for her injured stuffed unicorn.  

COVID-19 vaccines have become a part of daily conversations in 2021, yet people rarely refer to them by their brand names. Here are explanations of the brand names chosen for five COVID-19 vaccines, according to a Nov. 22 Endpoints News report.

Chief marketing officers might feel they are under pressure to prove the positive effects of their marketing spending, according to a Nov. 12 Harvard Business Review report.

The Iroquois Healthcare Association's ad campaign to recruit healthcare workers made it onto marketing magazine The Drum's list of the five best business-to-business campaigns of 2021.

Here are the marketing executives of the 10 largest nonprofit health systems:

The COVID-19 pandemic has drawn widespread attention to the impact of social media on health, inspiring public health officials and tech platforms to rethink strategies for combating misinformation, according to Brian Castrucci, DrPH, and Frank Luntz. 

Troy, Ohio-based Upper Valley Medical Center is naming its cardiac and pulmonary rehabilitation center after retired nurse Ruth Jenkins, Sidney Daily News reported Nov. 17.