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'Help': Ohio hospitals issue 1-word ad urging people to get vaccinated
Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. -
How Providence, Renown & more measure patient trust
Building patient trust is essential for patient retention and hospital revenue, but measuring trust can be tricky. Here, executives from four health systems share how they measure patient trust. -
Top 5 websites consumers use to find providers
More than 65 percent of consumers turn to online search engines when looking for a new healthcare provider, according to a December Press Ganey research report. -
8 mistakes pandemic communicators are still making
Two years into the pandemic, many Americans remain confused or skeptical about the COVID-19-related guidance they're receiving from the federal agencies and other public health experts. Here are eight key missteps public health communication professionals are continuing to make, according to a Dec. 9 report written by risk communication expert Peter M. Sandman, PhD. -
10 big ideas in healthcare marketing in 2021
From their thoughts on interdepartment collaboration to the mottos they use to guide their campaigns to how they execute a strong digital strategy, here are 10 key quotes about healthcare marketing hospital executives shared with Becker's Hospital Review in 2021: -
Verily taps Google exec as marketing head of health platforms
Verily, the healthcare and life sciences sister company of Google, recently named Cozi Namer its new head of marketing for health platforms, according to a Dec. 6 LinkedIn post. -
Hospital rebrands: 7 recent name changes
Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 11. -
8 strategies to combat disparities in vaccine acceptance
Addressing distrust in the U.S. healthcare system, eliminating structural barriers to access and informing trust through choice and community support are the three most urgent actions the country must take to address COVID-19 vaccine acceptance disparities, according to a study published in JAMA Network Open. -
3 Bayfront Health hospitals rebrand as ShorePoint Health
Bayfront Health rebranded three of its hospitals and their affiliated medical groups to unite under the name ShorePoint Health, the St. Petersburg, Fla.-based system said Nov. 30. -
Tight marketing budget? These 7 hospital execs have advice
Hospitals operate on thin margins, so marketing departments often have to craft campaigns on restrictive budgets. Here, marketing executives from seven health systems across the country share tips on how to launch a successful campaign on a tight budget. -
Michigan health system unveils new name
MidMichigan Health has been renamed MyMichigan Health, the Midland-based health system announced Dec. 1. -
Branding strategies used by the most trusted health systems in the US
One of healthcare marketing professionals' main goals is to build trust, but that can be difficult to achieve across an entire health system. -
Aspirus locations acquired from Ascension to adopt new names Dec. 1
Hospitals, clinics, pharmacies and other facilities that Wausau, Wis.-based Aspirus Health acquired from Ascension Wisconsin will adopt their new names on Dec. 1, Aspirus announced. -
Montefiore unveils 'Caring Makes Magic' short film
New York City-based Montefiore Health System kicked off its new "Caring Makes Magic" campaign with the launch of a short film following a young girl's journey to get care for her injured stuffed unicorn. -
5 COVID-19 vaccine brand names, explained
COVID-19 vaccines have become a part of daily conversations in 2021, yet people rarely refer to them by their brand names. Here are explanations of the brand names chosen for five COVID-19 vaccines, according to a Nov. 22 Endpoints News report. -
3 ways to get numbers-driven executives to see the value of brand building
Chief marketing officers might feel they are under pressure to prove the positive effects of their marketing spending, according to a Nov. 12 Harvard Business Review report. -
Campaign to address New York's healthcare staff shortage results in 100K job searches
The Iroquois Healthcare Association's ad campaign to recruit healthcare workers made it onto marketing magazine The Drum's list of the five best business-to-business campaigns of 2021. -
Meet the marketing execs of the 10 largest nonprofit health systems
Here are the marketing executives of the 10 largest nonprofit health systems: -
Viewpoint: 3 things practitioners need for social media collabs in era of 'techno public health'
The COVID-19 pandemic has drawn widespread attention to the impact of social media on health, inspiring public health officials and tech platforms to rethink strategies for combating misinformation, according to Brian Castrucci, DrPH, and Frank Luntz. -
Ohio hospital names new cardiac center after retired nurse of 50 years
Troy, Ohio-based Upper Valley Medical Center is naming its cardiac and pulmonary rehabilitation center after retired nurse Ruth Jenkins, Sidney Daily News reported Nov. 17.
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