Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20. 

The best brands are focusing on creating positive emotional experiences for their customers, as other organizations struggle to keep up in 2022, according to a June 6 report from market research firm Forrester.

New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled "We're Ready," aimed at telling patients that the health system is equipped to tackle any health challenge. 

While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey. 

GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand's performance and sales. 

After a privacy policy change at Apple, marketers are migrating their direct-to-consumer strategies over to TikTok and LinkedIn and away from Facebook and Instagram, The Wall Street Journal reported June 6.

Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.

Klick Health brought in $480 million in revenue in 2021 and was the No. 1 medical marketing agency in North America, according to MM+M, 

While the internet promised disruption of consumption, middlemen still reign supreme and have a strong hold on online commerce, Kathryn Judge, a law professor at Columbia University argued in a June 9 Atlantic article.

St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker's about the campaign, its meaning and its reach. 

Microsoft has picked a Georgia-based enterprise cloud and applications company to assist with care coordination and digital marketing on its healthcare cloud computing network.

Chief marketing officers are increasingly having to fill multiple roles, often encompassing the duties of chief customer or growth officers, Forbes reported June 1.

Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project. 

Whether it's open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands have clear strategies when it comes to marketing and communication.

HCA Florida Healthcare has renamed its 14 home health agencies. 

Brands are turning to social media influencers for content engagement, with sponsored feed posts up nearly 27 percent year-over-year, according to a Meltwater marketing trends report.

Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.

Tim Rosa, the former chief marketing officer for Google-owned health and fitness tracking company Fitbit, left for the same position at healthcare start-up Transcarent.

Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with physicians, patients and digital marketing to make its brand successful, according to an interview branding agency Monigle shared with Becker's.

Marketing executives say that their budgets have increased to 9.5 percent of total company revenue in 2022, The Wall Street Journal reported May 23.