Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.

13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety. 

Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities.

TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine. 

Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21:

New York City-based NewYork-Presbyterian's "Stay Amazing" campaign has released a one-minute ad detailing the story of a patient who suffered a stroke weeks before his wedding date, MM+M reported Jan. 12. 

Several health systems and hospitals across the country are searching for marketing talent.

Rocky Mount, N.C.-based Nash UNC Health Care has changed its name to UNC Health Nash. 

Twitter might sell off user names to generate revenue for the company, The New York Times reported Jan. 11.

Ninety percent of health system chief information officers say endorsements from influential industry leaders impact their purchasing decisions, according to a new report from marketing agency Merritt Group.

Teladoc Health launched a new brand identity to reflect its focus on its whole person care strategy and empowering patients to take control of their care decisions. 

Kroger Health, the grocery and pharmacy giant's healthcare arm, is launching its "A World of Care is In-Store" marketing campaign designed to boost awareness of its healthcare offerings.

Richmond-based HCA Virginia Health System is rebranding several of its urgent care centers in Virginia and North Carolina.

The email addresses used to register 235 million Twitter accounts have been leaked online by hackers, The Washington Post reported Jan. 4.

Sioux Falls, S.D.-based Sanford Health won two awards for its website and content produced for Sanford Fit, the health system's children's health initiative.

Great Falls (Mont.) Clinic Hospital unveiled its new logo Jan. 3.

As the healthcare industry continues to deal with a post-pandemic recovery that has been fraught with provider and staffing shortages, it is now dealing with an economic downturn that seems unavoidable. This means marketing leaders will have to pivot their marketing strategy in 2023 to this new normal.

Eighty-five health systems are participating in a gun safety campaign aimed at reducing the epidemic of gun deaths across the country.

A group of Virginia hospitals rebranded and transitioned to an Epic EHR after their recent acquisition by Charlottesville, Va.-based UVA Health.

Seven hospitals and health systems have announced name changes or other rebranding efforts since Nov. 20: