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Rady Children's kicks off annual 'Light the Way' campaign
San Diego-based Rady Children's Hospital has launched its 'Light the Way' campaign, the hospital's annual campaign that raises money and provides support for pediatric patients staying in the hospital over the holidays, CBS8 reported Nov. 1. -
Why rebrand a health system now?
Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names. -
Twitter users report loss of followers after Musk takeover
Some Twitter users have reported that their follower counts have dropped since Elon Musk took over the company, Newsweek reported. -
Former Nashville hospital chief marketing officer joins healthcare marketing firm
Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business Journal reported. -
Striving for Mobile Engagement? Don’t Reinvent the Wheel
In a recent survey of health system executives, the majority of respondents said they believed that a robust patient-facing mobile platform could help deliver on digital strategy goals while also addressing critical business issues. -
GE Healthcare adds former Pfizer leader to marketing team ahead of spinoff
GE Healthcare has named Danielle Halstrom as its chief communication and corporate marketing officer as the company prepares for its January 2023 spinoff. -
YouTube to extend verified healthcare source status to individual providers
Physicians, nurses and other healthcare professionals can apply to have their YouTube channels verified as a healthcare source in a push to limit misinformation on the site. -
Finn, OffScrip partner on marketing campaign highlighting healthcare challenges faced by rural Americans
Marketing firm Finn Partners is collaborating with digital health company OffScrip Health to work on the multimedia marketing campaign "Heartbreak in America's Heartland-Crisis in Rural America." -
Meta says advertising tool does not collect sensitive info from hospitals
Facebook parent company Meta says its Meta Pixel tracking tool, installed at 33 top hospitals and seven health systems' websites and patient portals, does not collect sensitive information, GovInfo Security reported Oct. 25. -
New Jersey hospital launches website aimed at addressing injury prevention for people with disabilities
New Brunswick, N.J.-based Children's Specialized Hospital has launched a new website aimed at advancing safety education and injury prevention for people with disabilities. -
3 Indiana health systems collaborate on campaign to improve collecting patient race, ethnicity and language info
Indianapolis-based Indiana University Health, Eskenazi Health and Community Health Network are launching a campaign to explain to patients the importance of gathering information on race, ethnicity and language, often referred to as "REaL" data. -
'Paying homage to the rich history:' Inside Beaumont, Spectrum's rebranding process
Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations' histories and the excitement of new possibilities, according to a marketing executive at the system. -
Minnesota hospital to get new name, Epic EHR system
Elbow Lake, Minn.-based Prairie Ridge Healthcare will rebrand to reflect its affiliation with Fergus Falls, Minn.-based Lake Region Healthcare. -
3 recent digital health company rebrands
Digital health companies are constantly rebranding and changing their names. -
Paris Regional begins rebranding amid Lifepoint name change
Paris (Texas) Regional Medical Center has begun its rebranding initiative as part of its parent company's Lifepoint Health logo and name change. -
3 recent hospital rebrands
Three hospitals and health systems that have announced name changes or other rebranding efforts since Sept. 20: -
Mayo Clinic wins Upper Midwest Emmy
The Upper Midwest Emmys have selected the Rochester, Minn.-based Mayo Clinic for an outstanding achievement award. -
Well Health changes name to Artera
Digital health and patient communications company Well Health has changed its name to Artera. -
Lifepoint Health rebrands
Brentwood, Tenn.-based Lifepoint Health has launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health. The health system is also going with a lowercase "p" in Lifepoint. -
Northwell Health takes a new approach to gun safety campaign
New Hyde Park, N.Y.-based Northwell Health is changing the tone of its gun safety campaign initiatives in order to make gun owners feel "a part of the conversation" when it comes to reducing child deaths caused by guns, MM+M reported Oct. 17.
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