Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its initiatives have significantly reduced the costs of advertising dollars while continuing to drive clinic reputation.

Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned all ads promoting experimental medical treatment, reported The Verge May 10.

Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10. 

Providence's chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients.

Below are five hospitals and health systems that have announced name changes or other rebranding efforts since April 13. 

Celebrities have been getting involved in healthcare marketing and advertising, whether that be for big healthcare organizations or advocacy groups. These organizations have also been using celebrities who may help them reach a demographic of Black and Latino people who have faced higher barriers to accessing healthcare. 

The American Hospital Association released a music video and a social media toolkit to help hospitals celebrate National Hospital Week.

Google blocked and removed 3.4 billion ads in 2021 in order to protect brands' safety, The Drum reported May 5.

The digital advertising growth Big Tech companies saw during the pandemic is starting to slow, The Wall Street Journal reported May 5.

The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.

Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai. 

Marketing departments are looking to increase their spending on traditional advertising, given that they are aware of consumer dissatisfaction, lack of trust and engagement with digital marketing, according to an April 29 Harvard Business Review article.

Here are five healthcare marketing campaigns launched since April 14.

Google is giving users more control over the types of advertising they see, now allowing them to block targeted ads regarding pregnancy and weight-loss, reported The Washington Post April 28. 

Mike Ryan, executive director of the World Health Organization's health emergencies program, warned that Elon Musk's purchase of Twitter could bolster the proliferation of online health misinformation, Bloomberg reported April 26.

WhatsApp, the Meta-owned instant messaging company, launched a Spanish and English language chatbot to help spread reliable information about COVID-19 and the safety of its vaccines.

Children's Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.

Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported April 21. Here are four mistakes to avoid when combating disinformation:

Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.

Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.