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1 in 5 Americans consult TikTok for health advice before their physicians
Americans will consult the internet and influencers for healthcare advice before consulting physicians as social media is seen as more accessible than health professionals, according to a new survey from prescription discount card company CharityRx. -
Health data company Pack4U rebrands
Health data analytics and remote monitoring company Pack4U is changing its name to Custom Care. -
Ochsner Health partners with new digital media company
New Orleans-based Ochsner Health has selected the Moran Group as its digital marketing agency. -
PRN, Pursuant Health renew advertising agreement
Health kiosk company Pursuant Health is renewing its media monetization partnership with marketing company PRN. -
Marketers willingly to pay more for sustainable ads: Survey
Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. -
Health tech company VisuWell rebrands
Nashville, Tenn.-based medtech company VisuWell is rebranding as Hatch. -
6 health system marketing exec appointments in 2022
The following marketing executive moves have been reported by Becker's Hospital Review since Feb. 3: -
YouTube launches initiative to put patient voices front and center
YouTube is launching a "Personal Stories" shelf to prioritize patient voices when YouTube users search for medical conditions on the platform. -
Medicx Health adds to marketing leadership team
Software-as-a-service life sciences marketing company Medicx Health is naming Stacey Levas as senior vice president of commercial marketing. -
How machine learning is helping companies gauge consumers' needs
Marketing executives say companies are increasing their use of technology such as machine learning to gauge how customers feel about their services, The Wall Street Journal reported Sept. 27. -
Cue Health selects new chief commercial officer
Medtech company Cue Health is naming Suzanne Stone as its new chief commercial officer. -
Bon Secours responds to New York Times article regarding 'profit over patients'
Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24. -
Edifecs adds to marketing executive team
Health IT solutions company Edifecs is naming David Peterson as senior vice president of marketing. -
Lasso, CMI Media run successful pilot with IMB Watson ad accelerator
Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns. -
HealthLynked rolls out new search functions on e-commerce website
Medtech and device company HealthLynked is rolling out new search functions on its MedOfficeDirect website. -
DHR Health renames trauma center after Dr. Kenneth Mattox
Edinburg, Texas-based DHR Health has renamed its level 1 trauma center after renowned surgeon Kenneth Mattox, MD, the Monitor in McAllen, Texas, reported Sept. 20. -
3 recent hospital rebrands
Three hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 20: -
Gettysburg Cancer Center changes name
Gettysburg (Pa.) Cancer Center is changing its name to Pennsylvania Cancer Specialists & Research Institute. -
Athenahealth names new chief marketing officer
Healthcare technology company Athenahealth has named Stacy Simpson as chief marketing officer. -
Albany Med to rebrand 4 hospitals
Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency.
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