Announced Nov. 9 at the Healthcare Internet Conference in Miami, the winners for best digital marketing campaign were:
- Hospital, Under 200 Beds
Gold: Roswell Park (Buffalo, N.Y.), BroadcastMed
“MD-ID Smart Campaign”
- Hospital, 200-399 Beds
Gold: Concord (N.H.) Hospital, Geonetric
“Digital Ad Campaign Leads to Huge ROI for Cardiovascular Institute”
- Hospital, 400+ Beds
Gold: Hoag Hospital
“Hoag Hospital Talent Acquisition Team”
- Health System
Platinum: Ochsner Health
“Cardiology Service Line Campaign”
Gold: AdventHealth (Altamonte Springs, Fla.)
“AdventHealth.com”
Gold: Northwell Health (New Hyde Park, N.Y.), Revmade
“Katz Institute for Women’s Health Content Strategy with Revmade”
Silver: Advocate Aurora Health (Downers Grove, Ill., and Milwaukee)
“LiveWell with Advocate Aurora Health Google App Install Campaign”
Silver: Valley Health System (Ridgewood, N.J.), SPM Marketing & Communications, Part of SPM Group
“Everything Medicine Can Do” Digital Campaign
Distinction: Advocate Aurora Health
“Advocate Aurora Health’s Quick Care Video Visits Google Marketing Campaigns”
- Hospital Subsite/Center of Excellence
Platinum: City of Hope Orange County (Irvine, Calif.)
“Best Digital Marketing Campaign”
- HMO, PPO or Other Insurer
Platinum: Independence Blue Cross, Linkwell Health
“Activating Members with Chronic Conditions Using a Personalized, Omnichannel Content Strategy”
- Healthcare Association or Professional Association
Platinum: American Society for Dermatologic Surgery
“ASDS Own Your Expertise Campaign”
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.