The campaign, which kicks off on Nov. 29, will dedicate 12 hours of radio programming to Giving Tuesday, which will highlight patient stories from Children’s Hospital Los Angeles, according to a Nov. 28 press release from Children’s Hospital.
In addition, the radio station will feature interviews with Children’s Hospital Los Angeles patient families, hospital leaders and long-time celebrity supporters.
The campaign appeals to the community to donate funds that will directly support the pediatric medical care the hospital provides.
