Brewer, Maine-based Northern Light Health is rolling out its "How are you" campaign designed to prioritize mental health and fight loneliness among residents of Maine.
The campaign launched with a Nov. 15 YouTube video and a new website. Features of the website include a mental health check-in and resources for patients experiencing a mental or behavioral health crisis.
According to research by Cigna, nearly 80 percent of young adults report feeling lonely.
"To us, 'How are you?' is much more than a question or a greeting. It's an invitation to look within and answer honestly about the most important thing in your life: Your health," The website said.