Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information. 

St. Louis-based BJC HealthCare has released four new commercials focused on patient experiences with its health system, PRWeek reported March 2. 

Miami-based Jackson Health System has created its first fellowship program for healthcare marketing and communications jobs.

Seven health systems have signed on to be jersey sponsors for Major League Soccer's 2023 season, which began Feb. 25, Pro Soccer Wire reported.

Hospital and health system marketing leaders told Becker's they're using TikTok to reach its patients "where they are."

A campaign pointing out negative statistics and experiences at New York City-based Maimonides Medical Center, with a video even likening it to being in prison, has cost more than $1 million, The New York Times reported. But it's unknown who's funding it.

New York City-based Mount Sinai has launched a video series focused on celebrating its front-line workers. 

New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities.

Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health.

While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old.

Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees.

Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.

Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital.

Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. 

Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.   

Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers, MM+M reported.

Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer.

Syracuse, N.Y.-based SUNY Upstate Medical University has partnered with YuJa to roll out a cloud-based media management system.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.