7 recent hospital rebrands

Seven hospitals and health systems have announced name changes or other rebranding efforts since Nov. 20:

  1. The VA San Diego Medical Center was renamed the Jennifer Moreno Department of Veterans Affairs Medical Center to honor Ms. Moreno, a veteran who died during combat in Afghanistan.

  2. New Braunfels, Texas-based Resolute Health Hospital changed its name to Resolute Baptist Hospital to reflect its affiliation with San Antonio-based Baptist Health System.

  3. Oakland, Calif.-based Highland Hospital held a rededication ceremony as it officially rebranded as The Wilma Chan Highland Hospital to honor Wilma Chan, the former Alameda County supervisor who was struck and killed by a car in November 2021.

  4. Benson, Minn.-based Swift County Benson Health Services is rebranding as CentraCare-Benson to reflect its affiliation with St. Cloud, Minn.-based CentraCare.

  5. The new $920 million hospital on the Ann-Arbor-based University of Michigan campus will be named after philanthropists D. Dan and Betty Khan. The couple’s foundation donated $50 million to the hospital.

  6. Houston-based Texas Heart Medical Group is changing its name to the Texas Heart Institute Center for Cardiovascular Care as part of its move to a new location.

  7. New York City-based Richmond University Medical Center will rename its hospital campus to honor longtime former board chair Kathryn Rooney.

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