Hospital, health system rebrands of 2022

Below are hospitals and health systems that have announced name changes or other rebranding efforts in 2022.

  • Paris (Texas) Regional Medical Center began its rebranding initiative as part of parent company Lifepoint Health's logo and name change.

  • Brentwood, Tenn.-based Lifepoint Health launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health.

  • Seattle-based Fred Hutchinson Cancer Research Center and Seattle Cancer Care Alliance rebranded to Fred Hutchinson Cancer Center.

  • Southfield, Mich.-based Beaumont and Grand Rapids, Mich.-based Spectrum Health rolled out a new name for its combined system on Oct. 11. The system will now go by Corewell Health.

  • The Specialty Hospital for Children in New York City rebranded as ArchCare at Mother Cabrini Hospital.

  • Albany (N.Y.) Med Health System rebranded Albany Medical Center, Columbia Memorial Health, Glens Falls Hospital, Saratoga Hospital, Albany Medical College and the Visiting Nurses. The hospitals retained their original names, but adopted Albany Med's circular logo.

  • Arcadia, Calif.-based Methodist Hospital of Southern California rebranded to USC Arcadia Hospital. The name change reflects the hospital's affiliation with Keck Medicine, which was finalized on July 1.

  • Dover, N.H.-based Wentworth-Douglass Hospital will have a new logo that will include Mass General Brigham.

  • Madison, W.Va.-based Boone Memorial Hospital changed its name to Boone Memorial Health.

  • Rexburg, Idaho-based Madison Memorial Hospital changed its name to Madison Health.

  • Decorah, Iowa-based Winneshiek Medical Center is planning a rebrand that includes its name, logo, colors, messaging and more in 2023.

  • Springfield (Vt.) Medical Care Systems changed its name to North Star Health.

  • Livonia, Mich.-based Trinity Health will rebrand eight hospitals and hundreds of care sites in Michigan. The hospitals will adopt the Trinity Health name and logo. The process will initially begin with three hospitals while the rest of the rebrand will be implemented in phases throughout 2022 and 2023.

  • Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to 10 hospitals across North Carolina.

  • Arlington-based Virginia Hospital Center unveiled a new name and logo. The health system is now named VCH Health. Facilitates are expected to be completely rebranded by the end of 2022.
  • Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital.

  • Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai. The hospital, its physician group and its outpatient programs and locations will now be called Huntington Health.

  • Detroit-based Henry Ford Health System dropped "system" from its name and launched a rebrand.

  • New York Community Hospital was renamed Maimonides Midwood Community Hospital to reflect the hospital's affiliation with Maimonides Health, also based in New York City.

  • Oakland, Calif.-based Alameda Health System renamed its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November.

  • Renton-Wash.-based Providence, spanning seven western states and historically under many brands, is currently working to unify their brand under the Providence name across the west – with unification occurring so far in California, Alaska, Montana, and eastern WA. Recently, they announced a new combined Providence Swedish brand across western Washington. 

  • St. Louis-based Ascension and Altamonte Springs, Fla.-based AdventHealth pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names.

  • Jennings (La.) American Legion Hospital joined New Orleans-based Ochsner Health and was renamed Ochsner American Legion Hospital.

  • Centennial, Colo.-based Centura Health's is delaying the opening of its new hospital in Colorado Springs and changing its name. Originally named St. Clare Hospital, the facility will now be called St. Francis Hospital-Interquest.

  • Minneapolis-based Allina Health will combine United Hospital and Regina Hospital under one hospital license with two campuses in August. Regina Hospital in Hastings, Minn., will be called United Hospital-Hastings Regina Campus, and United Hospital in St. Paul, Minn., will keep its name.

  • Lebanon, N.H.-based Dartmouth-Hitchcock Health unveiled a new brand identity and will now be called Dartmouth Health.

  • East Orange (N.J.) General Hospital received the name CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group on Jan. 1.

  • A Dallas hospital on Jan. 24 changed its name from City Hospital at White Rock to White Rock Medical Center.

  • One year after Wilmington, N.C.-based New Hanover Regional Medical Center joined Winston-Salem, N.C.-based Novant Health, the system unveiled new names to align seven facilities with the Novant brand, which went into effect Feb. 1.

  • Pullman (Wash.) Regional Hospital on Feb. 4 revitalize its brand to better reflect its "commitment to a simplified, patient-focused experience."

  • The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital on Feb. 16 launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.

  • University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1.

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