According to Ryann DeGraff, vice president and chief operating officer of UW Health East Madison Hospital, the rebrand better reflects what the facility offers “its patients and the community, including surgical and emergency care” and is an effort to improve patient experience.
The rebrand began April 12, with updated external signage.
The new name will also be used in Google Maps and other wayfinding apps so patients can navigate more easily to the hospital using their phone or tablet.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.