New Hampshire hospital rebrands to reflect Mass General Brigham affiliation

Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22. 

Wentworth-Douglass Hospital will have a new logo that will include Mass General Brigham, according to a June 24 press release. The new brand identity project aims to show that the hospital is integrated with Mass General Brigham. 

"This new brand identity offers an exciting opportunity to build on our proud history. It also shows our patients that we are one system, working collaboratively to provide our patients with the best care possible," said Jeff Hughes, president and CEO of Wentworth-Douglass Hospital. 

Wentworth-Douglass will transition to the new brand identity in the coming months, applying it to its website, social media platforms, ID badges, stationery, signage and more.  

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