The campaign, made in collaboration with digital strategy company VShift, features the tagline “you deserve,” which reiterates the concept that patients deserve the best hospitals, latest treatments and expert advice.
The first two campaigns debuted during the Super Bowl, with the other campaigns, dubbed “Virtual Care” and “Late Night,” debuting days after the Super Bowl.
“What I love about this concept is that it’s not about us; it’s about how we fit in your life, how we help you. So the consumers, the people see themselves in these spots,” said Riham El-Lakany, senior vice president and chief marketing and communications officer of BJC HealthCare.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
