The campaign, made in collaboration with digital strategy company VShift, features the tagline “you deserve,” which reiterates the concept that patients deserve the best hospitals, latest treatments and expert advice.
The first two campaigns debuted during the Super Bowl, with the other campaigns, dubbed “Virtual Care” and “Late Night,” debuting days after the Super Bowl.
“What I love about this concept is that it’s not about us; it’s about how we fit in your life, how we help you. So the consumers, the people see themselves in these spots,” said Riham El-Lakany, senior vice president and chief marketing and communications officer of BJC HealthCare.
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