Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency. 

CrowdPharm, a healthcare creative services company, is spinning out healthcare marketing and consulting firm Hot Iron Health, according to Sept. 16 reporting in Medical, Marketing and Media.

From chief marketing officers using their brands to communicate a stance on politically charged issues to marketing analytics being used to make half of all marketing decisions, here are six trends changing the marketing industry, according to a Sept. 13 survey conducted by Duke University's Fuqua School of Business.

Sioux Falls, S.D.-based Avera Health is launching an "Ask the Question" campaign to fight an increase in South Dakota suicides.

Healthcare and technology marketing company Highwire Public Relations has received an investment from Shamrock Capital for an undisclosed amount.

Oakland, Calif.-based Kaiser Permanente has been named Fast Company's design company of the year because of Kaiser's redesign of its app and website, according to Sept. 15 reporting in Fast Company.

Healthcare marketing company LuxSci is partnering with healthcare software compliance company the Compliancy Group to provide HIPAA-compliant email software to healthcare organizations.

Chief marketing officers are shrinking their budgets as optimism for marketing dwindles due to the state of the U.S. economy, according to a Sept. 13 survey conducted by Duke University’s Fuqua School of Business.

NewYork-Presbyterian's revamped "Stay Amazing" campaign spotlighted patients' stories at the U.S. Open Tennis Championship, MM+M reported Sept. 12. 

The University of Michigan is the top rated university for marketing, according to U.S. News and World Report's Best Colleges in 2023 ranking.

Seven hospitals or health systems recently posted job listings seeking marketing expertise. 

Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer's overall roles within their facilities. The chief marketing officer, who once simply voiced marketing plans and how they support those priorities, is now becoming more business focused with data being at the center of marketing success. 

Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6. 

Digital health company pMD has released a new website.

Pittsburgh-based UPMC partnered with the American Liver Foundation to launch a five-part video series to help liver transplant patients find a living donor.  

Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31. 

Dell Children's Medical Center has launched a new campaign highlighting the "compassion and personalization" behind pediatric care. 

Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns and capabilities that enable more personalization and increased engagement for patients. 

Secaucus, N.J.-based Hudson Regional Hospital's legal counsel sent a letter to the editor of the Jersey Journal responding to a statement a spokesperson had made about Bayonne, N.J.-based CarePoint Health. 

Five hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 2: