-
Albany Med to rebrand 4 hospitals
Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency. -
CrowdPharm spins out healthcare consulting company
CrowdPharm, a healthcare creative services company, is spinning out healthcare marketing and consulting firm Hot Iron Health, according to Sept. 16 reporting in Medical, Marketing and Media. -
6 trends changing the marketing industry, Duke survey says
From chief marketing officers using their brands to communicate a stance on politically charged issues to marketing analytics being used to make half of all marketing decisions, here are six trends changing the marketing industry, according to a Sept. 13 survey conducted by Duke University's Fuqua School of Business. -
Avera rolls out marketing campaign to fight increase in South Dakota suicides
Sioux Falls, S.D.-based Avera Health is launching an "Ask the Question" campaign to fight an increase in South Dakota suicides. -
Healthcare marketing company snags investment from Shamrock Capital
Healthcare and technology marketing company Highwire Public Relations has received an investment from Shamrock Capital for an undisclosed amount. -
Kaiser named 2022 design company of the year
Oakland, Calif.-based Kaiser Permanente has been named Fast Company's design company of the year because of Kaiser's redesign of its app and website, according to Sept. 15 reporting in Fast Company. -
LuxSci partners with Compliancy Group to provide HIPAA-compliant emails
Healthcare marketing company LuxSci is partnering with healthcare software compliance company the Compliancy Group to provide HIPAA-compliant email software to healthcare organizations. -
Many CMOs see shrinking marketing budgets, Duke survey finds
Chief marketing officers are shrinking their budgets as optimism for marketing dwindles due to the state of the U.S. economy, according to a Sept. 13 survey conducted by Duke University’s Fuqua School of Business. -
NewYork-Presbyterian's 'Stay Amazing' campaign debuts at the US Open
NewYork-Presbyterian's revamped "Stay Amazing" campaign spotlighted patients' stories at the U.S. Open Tennis Championship, MM+M reported Sept. 12. -
Top 5 universities for marketing in 2023, per US News
The University of Michigan is the top rated university for marketing, according to U.S. News and World Report's Best Colleges in 2023 ranking. -
7 hospitals seeking marketing talent
Seven hospitals or health systems recently posted job listings seeking marketing expertise. -
How data has helped chief marketing officers 'earn a seat' at the executive table
Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer's overall roles within their facilities. The chief marketing officer, who once simply voiced marketing plans and how they support those priorities, is now becoming more business focused with data being at the center of marketing success. -
NewYork-Presbyterian Lawrence Hospital unveils new brand identity
Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6. -
pMD rolls out new website
Digital health company pMD has released a new website. -
UPMC launches video campaign to help patients find liver donors
Pittsburgh-based UPMC partnered with the American Liver Foundation to launch a five-part video series to help liver transplant patients find a living donor. -
Pfizer lures new chief marketing officer from Alphabet's research arm
Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31. -
Dell Children's launches new pediatric campaign
Dell Children's Medical Center has launched a new campaign highlighting the "compassion and personalization" behind pediatric care. -
How healthcare marketers can take a 'privacy-first' approach
Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns and capabilities that enable more personalization and increased engagement for patients. -
Hudson Regional Hospital responds to CarePoint Health statements
Secaucus, N.J.-based Hudson Regional Hospital's legal counsel sent a letter to the editor of the Jersey Journal responding to a statement a spokesperson had made about Bayonne, N.J.-based CarePoint Health. -
5 recent hospital rebrands
Five hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 2:
Page 9 of 50