New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30. 

Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.

Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health's Michigan region.

Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness.

Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported March 27.

The University of Wisconsin, Madison was listed as the No. 1 university for a marketing career, according to a March 28 study bookyourdata.com shared with Becker's. 

When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn't really exist in healthcare at the time, she told Becker's.

On Nov. 30, GE's board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23. 

With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker's she is focusing more than ever on highlighting the Oakland, Calif.-based health system's human touch.

Marketers said they look to increase TikTok ad spending by 75 percent, MM+M reported March 17. 

Gardnerville, Nev.-based Carson Valley Medical Center is rebranding as Carson Valley Health as it undergoes a $29.3 million expansion project, The Record Courier reported March 17.

Salt Lake City-based Intermountain Healthcare is using its exclusive partnership as the official health partner of the National Football League's Las Vegas Raiders to support the health and well-being of the community, The Spectrum reported March 16.

Artificial intelligence isn't just being used to improve patient care or streamline hospital administrative functions. It has entered the marketing department as well.

An Oscar gala hosted by comedian Byron Allen has raised millions of dollars for Children's Hospital Los Angeles, TheGrio reported.

Jelly Bean Communications Design, which hosted and maintained a federally funded Florida children's health insurance website, agreed to pay a $293,771 settlement to resolve allegations it provided deficient security controls to Florida Healthy Kids Corp., SC Media reported March 15.  

With the rise of generative artificial intelligence such as ChatGPT and social media platforms like TikTok, concern about the potential spread of misinformation in healthcare continues to grow. Health system leaders told Becker's they're using clinicians, social media trends and their marketing teams to drive the creation of factual content for consumers and patients.

Health system leaders told Becker's their sponsorships of Major League Soccer teams go beyond just marketing their organizations and are intended to improve the health of the communities they serve.

Livonia, Mich.-based Trinity Health is once again launching its seasonal vegetable subscription campaign for residents in Washtenaw and Oakland counties, mlive.com reported March 13.

Atlanta-based Grady Memorial Hospital is suing two baby apparel companies over their use of the term "Grady Baby," 11Alive News reported.

Hartford (Conn.) Hospital is partnering with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign.