Minneapolis-based Children's Minnesota is launching an initiative called Next Step, designed to reduce violence, NBC affiliate KARE reported April 10.

Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker's.

Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago.

Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease. 

Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7. 

The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.

Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6. 

Even a brand as strong as Stanford can use a refresh.

Seven hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:

Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health.

Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3.

New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30. 

Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.

Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health's Michigan region.

Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness.

Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported March 27.

The University of Wisconsin, Madison was listed as the No. 1 university for a marketing career, according to a March 28 study bookyourdata.com shared with Becker's. 

When Laura Lopez took over the marketing department at Houston Methodist a decade ago, she brought a consumer focus that didn't really exist in healthcare at the time, she told Becker's.

On Nov. 30, GE's board approved the plan to spin off its healthcare business, GE Healthcare, and since then, the company has been working to establish itself as a separate entity by developing its branding, PRWeek reported March 23. 

With all the new digital competitors in healthcare, Kristy LoRusso, national chief marketing officer of Kaiser Permanente, told Becker's she is focusing more than ever on highlighting the Oakland, Calif.-based health system's human touch.