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Should standalone EDs use 'urgent care' in names?
KFF Health News' latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use "urgent care" in their names? -
Oklahoma hospital rebrands
An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it's located, the Enid (Okla.) News & Eagle reported. -
Northwell Health featured in HBO documentary
New Hyde Park, N.Y.-based Northwell Health is at the center of an HBO documentary set to air June 25. -
Mayo Clinic launches podcast
Rochester, Minn.-based Mayo Clinic is launching a new podcast in partnership with a public radio network. -
Lifespan to undergo Brown rebrand
In a move designed to bolster healthcare, medical education and biomedical research, Lifespan Health and Brown University, both based in Providence, R.I., finalized their expanded affiliation agreements. -
MD Anderson joins 9/11 support initiative amid controversy
Houston-based University of Texas MD Anderson Cancer Center has agreed to participate in the World Trade Center Health Program following pressure from a patient advocacy group. -
IU Health teams with USA Swimming
IU Health entered a partnership with USA Swimming. -
Humanizing healthcare experience: Lessons from University of Iowa Health Care's journey to the top
In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this report deep dives into the key drivers of consumer choice and advocacy in healthcare, ranking more than 200 healthcare brands on the attributes most important to consumers. -
Health system buys transit station naming rights for $2.9M
University of Miami Health System bought the naming rights to a Miami transit station for $2.9 million over 20 years, Miami Today reported. -
Former Trinity hospital could be named after Terri Schiavo
A former Trinity Health hospital could be named after Terri Schiavo, a Florida woman whose story of being in a persistent vegetative state for 15 years captivated the nation in the early 2000s, the Detroit Free Press reported. -
Health system responds to social media uproar over patient
A Florida health system CEO responded to what he called a "distorted story" being spread on social media over his organization's treatment of a patient. -
Sports partnerships a 'differentiator' for AdventHealth
Sports sponsorships have been a "differentiator" for Altamonte Springs, Fla.-based AdventHealth, leading the health system to seek out female athletes as spokespeople, Sports Business Journal reported. -
St. Luke's hospitals rebrand after Aspirus merger
Duluth, Minn.-based St. Luke's and Lake View Hospital in Two Harbors, Minn., have rebranded as Aspirus St. Luke's Hospital and Aspirus Lakeview Hospital. -
Mayo Clinic's union talking points leaked on social media
Rochester, Minn.-based Mayo Clinic's internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported. -
Northwell takes a page out of Marvel's book
In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney. -
CommonSpirit inks naming rights to Broncos facility
The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit's brand. -
Mayo Clinic apologizes over conference speaker
Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported. -
Employees call on health system to respond to Gaza conflict
Advocate Health employees protested the health system's response to the conflict in Gaza, the Chicago Sun-Times reported. -
Banner Health receives $1M gift from MLB team
Phoenix-based Banner Health Foundation has received a $1 million gift from professional baseball team the Arizona Diamondbacks. -
30 most trusted health system brands
Rochester, Minn.-based Mayo Clinic is the most trusted health system brand in 2024, according to a May 14 report from branding agency Monigle.
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