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A 'highly emotional' job: How UCSF Health's marketing chief aims to increase access to care
UCSF Health marketing leader Sarah Sanders wants to personalize marketing to its patients but not in a way that is "impersonal" or "weird," she told Becker's. -
Martha Stewart, medical supply company team up to market mobility products
Martha Stewart is teaming up with Medline to feature the "Martha Stewart Custom Collection," which includes bed, bath, and home safety and mobility products. -
Mayo launches new innovation-focused ad campaign
Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system. -
What medical dramas get right — and wrong — about hospital work
The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve. -
Children's Minnesota launches violence prevention initiative
Minneapolis-based Children's Minnesota is launching an initiative called Next Step, designed to reduce violence, NBC affiliate KARE reported April 10. -
Not quite Amazon but getting there: How Mercy personalizes healthcare marketing
Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker's. -
Chicago's first Nascar race to sport BCBS Illinois branding
Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago. -
Cedars-Sinai, Penn Medicine launch mitral valve awareness campaign
Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease. -
Wisconsin hospital to undergo rebrand
Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7. -
MLB's Mets to wear NewYork-Presbyterian logo on jerseys
The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener. -
Butler-Excela hospitals to get new name 3 months after merger
Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6. -
How Stanford's marketing chief helped refresh its brand
Even a brand as strong as Stanford can use a refresh. -
7 health systems undergoing rebrands
Seven hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15: -
21 win top hospital marketers award
Twenty-one health system marketing leaders were named 2023 top hospital marketers of the year by Xpectives.Health. -
North Carolina hospital rebrands to reflect UNC Health affiliation
Hendersonville, N.C.-based Pardee UNC Health Care is changing its name to UNC Health Pardee, effective April 3. -
Inside NYU Langone's film-style ad campaigns
New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards to evoke emotions from its audience rather than showcasing a brand message, MM+M reported March 30. -
'TikTok can't be ignored': How hospital marketing chiefs weigh the platform's risks, rewards
Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool. -
Marketing chief named board chair at Trinity Health
Donna Doleman Dickerson, vice president and chief marketing officer at University of Michigan Credit Union, has been named board chair of Livonia, Mich.-based Trinity Health's Michigan region. -
New PeaceHealth logo to reflect whole-person health
Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness. -
Why health systems website pixel tracking tools can't be used for marketing
Hospitals and health systems across the country are facing lawsuits alleging that they have put pixel tracking technologies onto their websites and patient portals for marketing purposes, and they could be violating patient privacy laws by doing so, JDSupra reported March 27.
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