Orange County, Calif.-based UCI Health has acquired radiation oncology centers in Orange County that were previously owned by GenesisCare, which filed for Chapter 11 bankruptcy. 

VillageMD is running an ad titled "FACTORY," which differs from the traditional norms of typical healthcare marketing, Ellen Donahue-Dalton, chief marketing officer of the company, told MM+M.

WebMD Ignite, a division of WebMD, is partnering with healthcare privacy platform Freshpaint to help hospitals remain compliant with privacy regulations in their marketing.

Providence, R.I.-based Lifespan Health and Brown University are proceeding with plans to expand their partnership and potentially change the name of the state's largest hospital operator to "Brown Health," local news outlet WPRI reported Oct. 23.  

Of all the professional U.S. sports leagues, hospitals and health system sponsorships feature most prominent in Major League Soccer.

Aleksander Barkov, who plays for the NHL's Florida Panthers, has donated more than $300,000 to Hollywood, Fla.-based Joe DiMaggio Children's Hospital, NHL.com reported.

After acquiring Iora Health in 2021, Amazon's One Medical has introduced a rebranding initiative for the senior care clinics.

Despite being the fourth largest health system in the country, CommonSpirit has the most X, formerly known as Twitter, followers among the 10 largest health systems.

Winston-Salem, N.C.-based Novant Health has extended its naming rights partnership with the NBA's Charlotte Hornets for another 10 years.

Defense attorneys for St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital have begun presenting their side in the $220 million lawsuit case that was brought to light in the Netflix documentary "Take Care of Maya," Fox 13 News reported Oct. 17.  

An Oct. 16 study published in the Annals of Internal Medicine reveals that many hospitals either exclude or conceal details regarding abortion services on their websites. 

Two health systems were honored at the 2023 Medical Media & Marketing Awards for accomplishments in healthcare marketing.

FastCompany included a hospital, a behavioral health company, a nutrition company and a foundation that provides care to older adults among its 165 brands that matter in 2023.

Cleveland Clinic is partnering with TikTok to give the social media platform users' access to accurate mental health information.

Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet.

Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.

Children's Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children's Nebraska, effective Oct. 3.

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. 

Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept. 28 in court, Fox 13 News reported Sept. 28.