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New NYU Langone ad campaign aims to move away from patient testimonials
For the second year of New York City-based NYU Langone's #TheBestOutcomes campaign, the health system is looking to create short action-packed films without relying on patient testimonials, Medical Marketing and Media reported June 26. -
Tenet, Geisinger, Penn Medicine win big at marketing awards
Philadelphia-based Penn Medicine, Dallas-based Tenet Healthcare and Danville, Pa.-based Geisinger were the big winners at the Aster Awards, which honor excellence in healthcare marketing. -
Parkview Health to rename 2 community hospitals, outpatient center
Bryan, Ohio-based Community Hospitals and Wellness Centers' two hospitals and outpatient center will get a new name after reaching a definitive agreement that will make the organization an affiliate of Fort Wayne, Ind.-based Parkview Health. -
Johns Hopkins All Children's faces backlash in wake of Netflix documentary
St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital is facing media criticism after a Netflix documentary, Take Care of Maya, shows 10-year-old Maya Kowalski being sheltered at the hospital due to allegations of child abuse that were never proved, the Tampa Bay Times reported June 23. -
The marketing leaders at US News' top 10 children's hospitals for '23-24
Here are the marketing leaders at U.S. News & World Report's top 10 children's hospitals for 2023-24, rankings that were unveiled June 21. -
6 healthcare marketing legal cases
Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch. -
5 hospitals rebranding in the last 30 days
In June, hospitals and health systems in Michigan, New York, Maryland, New Jersey and Illinois have undergone rebranding efforts. -
North Dakota health system names new marketing chief
Minot, N.D.-based Trinity Health has named a new marketing chief after its former leader retired after 28 years. -
Hospital unit named for injured football player after coach's $250K donation
Hackensack Meridian JFK University Medical Center in Edison, N.J., has renamed a spinal cord treatment center after a college football coach donated $250,000 in honor of a former player. -
Sparrow hospitals get new names after Michigan Medicine acquisition
Lansing, Mich.-based Sparrow Health System plans to rename its hospitals following its acquisition by Ann Arbor-based Michigan Medicine. -
UW Health hospital rebrands to reflect affiliation
Rockford, Ill.-based SwedishAmerican Hospital rebranded as UW Health SwedishAmerican Hospital this month, local news outlet WREX reported June 16. -
2 health systems among Morning Consult's most trusted brands
Two health systems are among America's most trusted brands, according to a new report from business intelligence firm Morning Consult. -
NYU Langone sues Northwell over similarities in advertisements
NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its "distinctive advertising and marketing campaigns." -
Duke Health marketing chief hops over to Oregon State
Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University. -
Maryland hospital rebrands to reflect Johns Hopkins affiliation
Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center. -
Valley Health System: The power of culture in healthcare branding
Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle's Humanizing Brand Experience report. -
'Daniel Tiger,' TikTok: How 5 health systems captured digital marketing awards
Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center. -
New York health system seeks marketing agency to help with rebrand
East Meadow, N.Y.-based Nassau Health Care Corp. is seeking a new marketing agency to help it rebrand. -
Johns Hopkins renames outpatient center after 1st Black chief resident
Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system's first Black chief resident in cardiac surgery, Levi Watkins, MD. -
7 hospitals seeking marketing talent
Several health systems and hospitals across the country are searching for marketing talent.
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