• Viewpoint: Health and pharma marketing falls short 

    At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially indicating a trend in healthcare marketing, according to a June 28 End Points News article. 
  • Put connection at the center of healthcare

    Hospitals are losing patients with disconnected communication strategies. Keep them engaged with this straightforward solution.
  • 10 best schools for top earning marketing gigs

    The University of Wisconsin, Madison comes out on top for offering a masters degree in marketing that provides the biggest annual earnings post-graduation, according to a Georgetown University study. 
  • 4 reasons consumers choose healthcare systems

    Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to receive care, according to research by branding agency Monigle. 
  • New Hampshire hospital rebrands to reflect Mass General Brigham affiliation

    Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22. 
  • West Virginia hospital rebrands

    Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20. 
  • Meta's new commercial targets the healthcare industry

    Meta released a new commercial showing the potential the metaverse could have for training surgeons. 
  • Former UnitedHealth exec joins health tech company as chief product officer

    Paymon Farazi, former chief product officer at OptumInsights, a division of UnitedHealth, has joined health tech company Signify Health in the same role, according to a June 22 press release. 
  • Merck names Chirfi Guindo as chief marketing officer

    Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer. 
  • Meta settles with DOJ after discriminatory advertising case

    The Justice Department has settled a case in which Meta was accused of engaging in discriminatory advertising practices, specifically as it relates to the Fair Housing Act. 
  • Idaho hospital rebrands

    Rexburg, Idaho-based Madison Memorial Hospital unveiled a new brand identity June 20, Local News 8 reported June 20. 
  • US consumer experience drops, but top 5% of brands win with this strategy 

    The best brands are focusing on creating positive emotional experiences for their customers, as other organizations struggle to keep up in 2022, according to a June 6 report from market research firm Forrester.
  • Hackensack launches 'We're Ready' brand campaign

    New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled "We're Ready," aimed at telling patients that the health system is equipped to tackle any health challenge. 
  • What CEOs really think of their chief marketing officers

    While CEOs may have differing views on the competence and abilities of their chief marketing officers, many of the relationships between the two are strong and built with trust, according to a June 2022 Boathouse survey. 
  • GSK to launch brand performance platform

    GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand's performance and sales. 
  • Marketers migrate towards TikTok, LinkedIn after privacy changes

    After a privacy policy change at Apple, marketers are migrating their direct-to-consumer strategies over to TikTok and LinkedIn and away from Facebook and Instagram, The Wall Street Journal reported June 6.
  • New York health system unveils new brand identity

    Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
  • Top 10 medical marketing agencies by revenue

    Klick Health brought in $480 million in revenue in 2021 and was the No. 1 medical marketing agency in North America, according to MM+M, 
  • The digital economy loves middlemen 

    While the internet promised disruption of consumption, middlemen still reign supreme and have a strong hold on online commerce, Kathryn Judge, a law professor at Columbia University argued in a June 9 Atlantic article.
  • Inside Ascension's new Care for All campaign 

    St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, spoke to Becker's about the campaign, its meaning and its reach. 
  • Microsoft taps app company for healthcare cloud

    Microsoft has picked a Georgia-based enterprise cloud and applications company to assist with care coordination and digital marketing on its healthcare cloud computing network.

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