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What's in a hospital name? For St. Luke's, it depends which one you're asking
When Saint Luke's Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke's asking what it would mean for them. -
Former Tenet, Mercy Health marketing chiefs join 'CMO Swat Team'
Two former health system marketing chiefs have been named to healthcare branding agency Revive's CMO Swat Team. -
NCH Healthcare System rebrands
Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health. -
Tampa General donates $25M to USF, gets naming rights
Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida's Center for Athletic Excellence through a $25 million gift. -
Why some big health systems don't put their names on hospitals
Chicago-based CommonSpirit Health, the nation's third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time. -
Mass General Brigham, YouTube partner on AI-powered content creation
YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence. -
UW Health begins to brand former SwedishAmerican facilities
Madison, Wis.-based UW Health has renamed SwedishAmerican Medical Center-Belvidere (Ill.) to UW Health Belvidere Hospital as it continues to change the name of former SwedishAmerican clinics to its own brand, WTVO reported Sept. 6. -
How Cleveland Clinic, Mayo Clinic are fighting medical misinformation
Cleveland Clinic and Mayo Clinic's partnerships with YouTube have helped the health systems spread reliable information as the video platform looks to crack down on medical misinformation. -
7 health system leaders named Top Women in Marketing
Seven health system leaders have been named Top Women in Marketing by PR Daily. -
CommonSpirit name to adorn hospitals for 1st time
The name of Chicago-based CommonSpirit Health will adorn its hospitals for the first time, the Gazette in Colorado Springs, Colo., reported. -
HCA donates $500K to American Red Cross
Nashville, Tenn.-based HCA Healthcare donated $500,000 to the American Red Cross' Annual Disaster Giving Program. -
CommonSpirit to get NFL team naming rights
Chicago-based CommonSpirit Health will get the naming rights to be the official healthcare partner of the NFL's Denver Broncos, the Colorado Sun reported. -
Northwell aims to 'raise communities' in new campaign
New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system's advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. -
4 Intermountain hospitals get new name
Eight of Intermountain Health's hospitals and 40 of its clinics are rolling out new dark blue signage with coral and fuchsia logos as part of a merger with Broomfield, Colo.-based SCL Health. -
New York hospital rebrands — its street
A New York hospital now has its own street. -
Mount Sinai, US Open expand partnership
Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026. -
YouTube partners with Mayo Clinic to crack down on cancer misinformation
YouTube is removing cancer treatment misinformation, "such as content that promotes cancer treatments proven to be harmful or ineffective, or content that discourages viewers from seeking professional medical treatment." -
Meet the chief marketing officers of US News' top 22 hospitals
The chief marketing officers at U.S. News & World Report's 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus. -
Health systems appointing new marketing chiefs
Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20: -
Northwell files motion to dismiss NYU Langone's advertising suit
New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign.
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