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Amazon's One Medical rebrands senior centers
After acquiring Iora Health in 2021, Amazon's One Medical has introduced a rebranding initiative for the senior care clinics. -
10 largest health systems ranked by followers on X
Despite being the fourth largest health system in the country, CommonSpirit has the most X, formerly known as Twitter, followers among the 10 largest health systems. -
Novant Health inks 10-year NBA naming rights deal
Winston-Salem, N.C.-based Novant Health has extended its naming rights partnership with the NBA's Charlotte Hornets for another 10 years. -
Johns Hopkins All Children's begins defense in $220M lawsuit trial
Defense attorneys for St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital have begun presenting their side in the $220 million lawsuit case that was brought to light in the Netflix documentary "Take Care of Maya," Fox 13 News reported Oct. 17. -
Abortion info hard to find on hospital websites: Study
An Oct. 16 study published in the Annals of Internal Medicine reveals that many hospitals either exclude or conceal details regarding abortion services on their websites. -
2 health systems win MM+M marketing awards
Two health systems were honored at the 2023 Medical Media & Marketing Awards for accomplishments in healthcare marketing. -
4 healthcare brands that matter, per FastCompany
FastCompany included a hospital, a behavioral health company, a nutrition company and a foundation that provides care to older adults among its 165 brands that matter in 2023. -
Cleveland Clinic, TikTok partner on search
Cleveland Clinic is partnering with TikTok to give the social media platform users' access to accurate mental health information. -
Mayo Clinic revises site after former Trump official's tweet
Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet. -
5 hospital rebrands
Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns. -
Nebraska children's hospital rebrands
Children's Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children's Nebraska, effective Oct. 3. -
Arizona hospital launches rebrand
Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. -
Inova launches rebrand
Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. -
Johns Hopkins All Children's lawyer questions jury's impartiality in Netflix documentary case
Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept. 28 in court, Fox 13 News reported Sept. 28. -
Children's Wisconsin marketing exec to take sabbatical
Tricia Geraghty, chief marketing and experience officer at Children's Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26. -
Mayo Clinic takes down webpage after ex-Trump official cites it
Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26. -
10 most empathic health system brands
Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle. -
Johns Hopkins All Children's faces $200M lawsuit as Netflix documentary controversy goes to trial
A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21. -
'Buy an Apple device or risk your life': The tech giant's marketing shift
Apple is marketing its devices' health features by touting their ability to save users' lives, The Verge reported. -
What's in a hospital name? For St. Luke's, it depends which one you're asking
When Saint Luke's Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke's asking what it would mean for them.
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