Twitter plans to roll out a new verification service this week, owner Elon Musk tweeted.

Children's Hospital Los Angeles has partnered with iHeartMedia Los Angeles' KOST 103.5 to launch its seventh annual "Season of Giving" fundraising campaign. 

Makana McClellan, the director of marketing and business development for Honolulu-based Shriners Children's Hawaii, has been appointed to the staff of incoming Hawaii Gov. Josh Green, MD.

Brewer, Maine-based Northern Light Health is rolling out its "How are you" campaign designed to prioritize mental health and fight loneliness among residents of Maine.

Three hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 20:

Newark, N.J.-based University Hospital has launched a website equipped with a new digital home designed to improve patient service. 

Columbus, Ohio-based Nationwide Children's Hospital is beginning its inaugural "Light up the Lawn, Light up a Life" holiday campaign designed to raise money for the hospital and bring holiday cheer to pediatric patients, NBC4 reported Nov. 16.

Seven hospitals or health systems recently posted job listings seeking marketing expertise. 

As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform.

Cape Girardeau, Mo.-based Saint Francis Healthcare System won 18 healthcare marketing awards from the Missouri Association for Healthcare Public Relations and Marketing.

SocialClimb, a software-as-a-service healthcare marketing company, has raised $8.5 million in a growth funding round led by Spring Capital Partners and Resolve Growth.

The Virginia Hospital & Healthcare Association has launched an online website that aims to attract healthcare talent to the state of Virginia. 

The Parkview Cancer Institute, a part of Parkview Regional Medical Center, is changing its name to the Packnett Family Cancer Institute. 

The Association of State and Territorial Health Officials is launching Publichealthcareers.org, a website for job seekers interested in roles in public health.

The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2. 

Trualta, a virtual learning platform for caregivers, has partnered with Washington state to offer free caregiver training to families. 

San Diego-based Rady Children's Hospital has launched its 'Light the Way' campaign, the hospital's annual campaign that raises money and provides support for pediatric patients staying in the hospital over the holidays, CBS8 reported Nov. 1. 

Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names.

Some Twitter users have reported that their follower counts have dropped since Elon Musk took over the company, Newsweek reported.

Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business Journal reported.