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NYU Langone Health leader fired over tweets speaks out
A former NYU Langone Health leader said he has become "radioactive" after the health system fired him for violating its social media policy. -
A's temporary home stadium a 1st for health systems
MLB's Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4. -
AI-generated music: Just 1 part of Northwell's marketing strategy
As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast. -
Health system's $10M stadium naming rights deal scrutinized
A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported. -
Health system inks 6-year sponsorship deal with MLB's Phillies
Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies. -
Providence continues rebranding initiative
Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital, The Spokesman Review reported March 26. -
Cleveland Clinic, Cleveland Cavaliers opening performance center
Cleveland Clinic will open a new facility that will serve as a performance center for the Cleveland Cavaliers. -
Mark Cuban, Travis Kelce among top 25 healthcare marketing influencers
Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M. -
Atrium Health rebrands 2 hospitals
Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name. -
Florida health system inks 10-year, $5.4M theater naming deal
A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater. -
MaineHealth to roll out unified brand
Portland-based MaineHealth is rolling out a unified identity for its hospitals and other entities across the health system. -
'Waste of time': Northwell marketing chief slams NYU Langone lawsuit
Northwell Health's marketing leader called trademark infringement allegations from NYU Langone Health "absurd" and a "waste of time" after a judge dismissed the complaint March 1. -
Community Healthcare System rebranding to Powers Health
Munster, Ind.-based Community Healthcare System is changing its name to Powers Health effective July 1. -
Orlando Health brand expands
Bayfront Health St. Petersburg (Fla.) is undergoing a rebrand and will now add Orlando Health's name to its facility. -
Dartmouth defends physician amid TikTok threats
A case of misidentification on social media has led to false accusations of racism against a respected physician at Dartmouth Health, the Lebanon, N.H.-based system said Feb. 24. -
Penn Medicine inks sports partnership
Philadelphia-based Penn Medicine has entered into a multiyear partnership with professional soccer club Philadelphia Union. -
Wisconsin hospital embraces new identity
Darlington, Wis.-based Memorial Hospital of Lafayette County is undergoing a rebrand, which will give the hospital a new name and an updated logo. -
Health system sued over naming rights
A family that donated to the construction of an Ohio hospital is suing the health system for allegedly failing to honor a naming rights deal. -
Intermountain Health inks jersey sponsorship deal
Salt Lake City-based Intermountain Health has inked a deal to have its name on the jerseys of two professional soccer teams -
6 health systems with Super Bowl ads
A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11.
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