A South Carolina hospital has rebranded and will move its EHR from Oracle Cerner to Epic after its partnership with Charleston, S.C.-based MUSC Health, The Times and Democrat reported.

Healthcare marketing budgets have declined by 8 percent to a system average of $7.6 million, down from $8.3 million the year prior, MM+M reported March 7.  

Personalized, digital tools are the future — and the now — of hospital and health system marketing, while "the days of general, mass marketing are coming to a close," said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Intermountain Health.

New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. 

Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information. 

St. Louis-based BJC HealthCare has released four new commercials focused on patient experiences with its health system, PRWeek reported March 2. 

Miami-based Jackson Health System has created its first fellowship program for healthcare marketing and communications jobs.

Seven health systems have signed on to be jersey sponsors for Major League Soccer's 2023 season, which began Feb. 25, Pro Soccer Wire reported.

Hospital and health system marketing leaders told Becker's they're using TikTok to reach its patients "where they are."

A campaign pointing out negative statistics and experiences at New York City-based Maimonides Medical Center, with a video even likening it to being in prison, has cost more than $1 million, The New York Times reported. But it's unknown who's funding it.

New York City-based Mount Sinai has launched a video series focused on celebrating its front-line workers. 

New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities.

Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health.

While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old.

Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees.

Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.

Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital.

Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. 

Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.