Florida health system inks 10-year, $5.4M theater naming deal

A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.

The BayCare Sound amphitheater in Clearwater, Fla., will be named after Clearwater-based BayCare Health System after the local city council approved the deal March 7, according to St. Pete Catalyst. The contract has an option to be renewed for another 10 years in 2034. The 4,000-seat concert venue opened in June, part of the city's new $84 million waterfront development.

The agreement continues a string of recent health system naming deals at theaters and stadiums. BayCare's name also adorns Clearwater's BayCare Ballpark, the spring training home of MLB's Philadelphia Phillies, while Macon, Ga.-based Atrium Health Navicent recently invested $1.5 million for the naming rights to a new amphitheater in Georgia.

"BayCare is excited to expand our longstanding relationship with the city of Clearwater and create a foundation for future communitywide collaborations at The BayCare Sound venue," BayCare co-COO Lou Galdieri told Tampa Bay Business Journal. "The BayCare Sound partnership furthers our shared commitment of investing in the communities we serve and, together, building healthier, more active and engaged communities across all of West Central Florida."

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