The name change represents the 2015 merger between SwedishAmerican and Madison, Wis.-based UW Health.
The news comes as UW Health launches a new marketing campaign focused on the theme of empathy.
“We’re excited to roll out these new names and signage that reflect our connection to a world-class academic medical center, a connection that enhances our ability to provide top-quality care right here in Rockford and northern Illinois,” Travis Andersen, CEO of UW Health in northern Illinois told WREX.
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