Through the partnership, Freshpaint will focus on instituting compliance tools for hospitals and health plans using Google Analytics, Google Ads, Facebook Ads and other web-tracking-based marketing tools, according to an Oct. 24 WebMD Ignite news release. The news comes after government officials warned 66 health systems about using pixel-tracking technology.
Freshpaint will aim to control data flow so that public health information cannot be accessed by unauthorized individuals.
“For healthcare organizations, the new guidance surrounding web tracking technologies and HIPAA compliance has become exceedingly complex. That’s why we’re thrilled to partner with WebMD Ignite. The partnership will give healthcare organizations of all sizes a privacy-first approach to using the tools and services they need to do high-performance marketing, while helping to maintain HIPAA compliance,” Steven Fitzsimmons, co-founder of Freshpaint, said in the Oct. 24 news release.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
