Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.
Here are five hospital rebrands that Becker's has reported on since Sept. 6:
- UW Health renamed SwedishAmerican Medical Center-Belvidere (Ill.) to UW Health Belvidere Hospital after the Madison, Wis., health system merged with SwedishAmerican in April 2021.
- Naples, Fla.-based NCH Healthcare System rebranded as NCH and announced plans to roll out a new logo.
- Inova Health, based in Fairfax, Va., launched a rebranding campaign that will create a new logo and advertising campaign for the system.
- Scottsdale, Ariz.-based HonorHealth rebranded its cancer services to simplify the name to HonorHealth Cancer Care. Previously, it was HonorHealth Virginia G. Piper Cancer Care Network.
- Children's Hospital & Medical Center, based in Omaha, Neb., changed its name to Children's Nebraska.